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Japan’s 2026 holiday beauty collections bring together seasonal color, thoughtful design and limited-edition details, from luminous makeup and collectible packaging to sensorial skincare and body-care essentials.
New wave of makeup, skincare and self-care launches for September and October 2026.
As summer gives way to autumn, Japanese beauty brands are introducing a new wave of makeup, skincare and self-care launches for September and October 2026.
July and August bring together refreshing skincare designed to help skin recover after months of heat and UV exposure, alongside the first elegant hints of autumn makeup.
Every year, Japan’s mid-year Best Cosmetics awards offer more than a snapshot of what is trending. They quietly reveal how beauty is actually being used—what people repurchase, rely on, and eventually build into daily life.