As summer fades, Japan’s beauty scene transitions into early autumn with a fresh wave of sophisticated makeup launches. For Fall 2026, Japanese beauty brands are embracing rich berry, brown, muted pink and neutral tones, bringing a refined seasonal mood to eyes, lips and complexion.
This season’s collections also explore a beautiful balance between artistry and everyday wearability. Luminous textures, soft-focus finishes and versatile color combinations make it easy to create polished autumn looks without feeling overly dramatic.
From dimensional eyeshadows and glossy lips to softly sculpted complexions, the latest launches highlight the beauty of subtle contrast, layered color and natural-looking radiance.
We’ve rounded up the newest Japanese makeup arrivals for early autumn, featuring limited-edition collections, new shades and innovative textures from some of Japan’s most-loved beauty brands.
1. Jill Stuart
Jill Stuart’s autumn anniversary collection showcases limited-edition makeup essentials with luminous textures and the brand’s signature romantic elegance.
1.1 Jill Stuart Anniversary Edition Face & Body Powder
Release date：August 21, 2026
A collectible anniversary powder with a silky, finely milled texture that enhances both face and body with a delicate, radiant glow.
Iridescent Moon Collection
Release date：September 4, 2026
Inspired by the glow of moonlight, the limited-edition Iridescent Moon Collection combines delicate shimmer and refined autumn shades to create an elegant, romantic look.
1.2 Jill Stuart Iridescent Moon My Lips
A moisturizing lip treatment with a luminous finish that enhances the natural beauty of the lips while adding a subtle touch of color and shine.
1.3 Jill Stuart Iridescent Moon Lip Gloss
A glossy lip formula that creates a glass-like shine with a comfortable feel, delivering a plump and radiant finish.
1.4 Jill Stuart Iridescent Moon Eye Color
A shimmering eye color featuring delicate pearl effects that add depth and dimension to autumn eye makeup.
1.5 Jill Stuart Iridescent Moon Liquid Highlighter
A lightweight liquid highlighter that melts seamlessly into the skin, creating a soft-focus glow with a natural-looking radiance.
2. to/one
to/one Autumn Collection 2026
Release date : Aug 3, 2026
The to/one Autumn Collection 2026 blends soft autumn shades with lightweight, luminous textures to create a natural and effortlessly refined beauty look.
2.1 Petal Float Luminous Eyes
A new “bouncy” texture that combines the smoothness of powder with a moisturizing glow for effortless, dimensional eye looks.
2.2 Layered Petal Palette
A limited-edition highlighter and blush palette featuring soft layered shades that enhance translucency and natural-looking radiance.
EX03 Layered Petal
EX04 Warm Harmony
2.3 Petal Glow Rouge
A limited-edition liquid rouge that delivers vivid yet transparent color with lasting moisture, creating fuller, more defined lips with a glossy finish.
3. Snidel Beauty
2026 Fall Collection
Launching on August 21st, the Fall Collection introduces warm, wearable shades and versatile essentials for soft definition and effortless everyday elegance.
3.1 Face Stylist n (2 New Shades)
New pink-toned palettes with a cream base create dimensional, naturally defined eye looks.
07 Snug Romance：
08 Sugary Trick：
3.2 Melting Color Balm (2 New Shades)
New warm pink-brown shades deliver glossy color and lasting hydration.
03 Weekend Maple
04 Rose Syrup
3.3 Contouring Palette (NEW)
Contour and highlight duo creates naturally sculpted, soft-focus definition.
01 Soft Caramel
02 Frost Mocha
4. ETVOS
Blending skincare expertise with effortless color, ETVOS introduces its Fall 2026 collection featuring upgraded formulas and soft seasonal shades designed to enhance natural beauty while caring for sensitive skin.
Release date : August 5, 2026
4.1 Treatment Rouge Plumper
A renewed lip plumper with enhanced hydration that delivers fuller-looking lips while doubling as an intensive lip treatment.
Deep Type：
・Dusty Pink
・Mauve Mocha
・Milky Cocoa
Sheer Type
・Apple Red
・Candy Berry
・Grape Compote
Nuance Type
・Star Lilac (Limited Edition)
・Maple Orange (Limited Edition)
4.2 Mineral Classy Shadow (2 limited-edition palettes)
Mineral-based eyeshadow palettes in sophisticated lilac and apricot hues for soft, elegant autumn eye looks.
Lilac Greige:
Apricot beige:
4.3 Mineral Eye Balm (4 shades, including 2 limited editions)
Moisturizing balm eyeshadows with luminous new shades that glide on seamlessly for a fresh, dewy finish.
・Shine Amber
・Dusty Mauve
・Sheer Grape (Limited Edition)
・Luster Pink (Limited Edition)
5. Albion
Albion Studio Fall 2026 expands its complexion lineup with a skincare-inspired liquid foundation and a glow-enhancing stick highlighter for hydrated, naturally radiant skin.
5.1 Studio Milk Foundation
A milky-textured liquid foundation inspired by Japanese skincare emulsions, combining skincare and makeup to deliver long-lasting hydration, smooth uneven texture and tone, and create a soft, radiant glow with medium, natural coverage.
5.2 Studio Aqua Glow Stick
Release date : August 18, 2026
A slim stick highlighter infused with glow oils and multi-sized pearls that melts into the skin to create a fresh, dewy radiance and dimensional highlights on the eyes, cheeks, nose, and lips.
6. Celvoke
Fall/Winter 2026 "Gradation of Being" Collection
Release date : August 7, 2026
Inspired by the beauty of layered depth and subtle transitions, this collection creates naturally sculpted, dimensional makeup with sophisticated colors and seamless blending.
6.1 Layered Silhouette Eyes
A four-shade eyeshadow palette with sheer pigmentation and buildable depth, creating soft yet defined eyes through effortless layering.
6.2 Refined Dimensional Stick 01 Urban Alive
A dual-ended highlight and contour stick that enhances facial structure with natural-looking light and shadow.
6.3 Rouge Eau Muted Glow
Two new deep-toned lip colors that deliver rich, glossy pigmentation, lasting moisture and sophisticated dimension.
6.4 Indicate Eyebrow Powder 13 Pinkish Taupe
A three-tone taupe brow powder with a soft pink nuance for naturally airy, dimensional brows.
6.5 Indicate Eyebrow Mascara H 02 Skinlike Ash
A high-tone ash brow mascara that subtly softens dark brows while keeping hairs naturally defined without stiffness.
7. THREE
THREE’s Fall 2026 SENSE OF THE SKY collection translates the colors and light of the sky into fresh, glow-enhancing makeup, pairing skincare-inspired textures with the brand’s signature essential oil expertise.
Release date: August 7, 2026
7.1 THREE Mellow Melt Dew
A plumping lip treatment with essential oils and skincare ingredients that delivers juicy shine, lasting hydration and fuller-looking lips.
7.2 THREE Fluffume Blush
An innovative cream-to-powder blush that blends seamlessly into skin, creating a fresh, translucent flush with a naturally dewy finish.
7.3 THREE Quiet Glow
A serum-infused luminizer with 88% skincare ingredients that boosts skin’s natural radiance with a soft, effortless glow.
X01 PETAL CLOUD
8. RMK
RMK Fall Collection 2026
Release date: July 24th, 2026
Inspired by the beauty of effortless confidence, RMK’s Fall 2026 collection blends soft elegance with bold expression. Featuring rich autumn shades, satin finishes, and luminous textures, the collection creates a sophisticated look that balances strength and softness.
8.1 Synchromatic Eyeshadow Palette
Featuring new shades 10 Soft Spot Stone, 11 Soft Spot Trench, 12 Rose Beat, 13 Discerning, 14 Magnetic Muse, and limited EX-19 Stealth & Spark. The multi-texture palette combines satin and shimmer finishes to create dimensional, refined eye looks.
8.2 Eye Defining Pencil
Available in 09 Suede Brown and 10 Maroon, these creamy eye pencils deliver rich autumn tones with smooth application, adding natural definition and sophistication to the eyes.
8.3 Pure Complexion Blush (Limited Edition Color)
Featuring limited shades EX-06 Moroccan Pink and EX-07 Ambering Rose, the silky blush adds a soft, elegant flush with a warm autumn glow.
8.4 Velvet Scene Lip Color (Refill) (Limited Edition Color)
Available in EX-06 Shallow Heart and EX-07 Marigold Muse, these velvet-finish lip colors deliver stylish autumn hues with a smooth texture and sophisticated color payoff.
8.5 Loose Powder Collection
Release date: September 4th, 2026
Available in four refined finishes — Glow Pink, Brightening Lavender, Blurring Mint and Translucent Matte — the new loose powders are designed to perfect the complexion with customized effects, from adding luminosity to creating a smooth, soft-focus finish.
8.6 Lumimatte Lip Color
Release date: September 4th, 2026
A lightweight matte lip color with a subtle luminous finish, creating a soft, natural-looking veil of color without feeling heavy. Infused with hyaluronic acid and jojoba oil, it helps keep lips moisturized and comfortable.
9. DECORTÉ
Decorté refreshes its complexion lineup with a renewed concealer palette designed for seamless, natural-looking coverage.
9.1 Tone & Flat Perfecting Palette
Launching on August 21, 2026, this renewed concealer palette features new Thin-Film High-Cover Technology for seamless coverage with a natural, skin-like translucency.
Updated beige palettes and a new color-correcting palette blur dark circles, discoloration, pores, and uneven texture while leaving skin smooth, hydrated, and radiant.
10. Clé de Peau Beauté
10.1 Embellisseur Éclat (Skin Beauty Enhancer)
Release date: August 21, 2026
A skincare-infused primer with SPF25/PA+++ that instantly boosts hydration, firmness and luminous clarity while enhancing facial dimension with prism-inspired light diffusion.
11. SUQQU
11.1 SUQQU The Foundation e
Release date: September 4th, 2026
An upgraded luxury cream foundation featuring SUQQU’s new High Dispersion Uniform Veil Technology. It transforms natural oils into refined radiance over time while delivering high coverage, pore-blurring perfection, and lasting hydration with a lightweight, skin-like finish.
12. ELEGANCE
ELEGANCE introduces the new Parfait Couleur Palette, a collection of luminous four-shade eyeshadow palettes designed to create effortlessly refined eye looks with seamless color layering and radiant clarity.
Release date: August 18, 2026
12.1 Parfait Couleur Palette (12 palettes, including 2 limited editions)
A new four-shade eyeshadow palette with crystal-clear color payoff and a silky, blendable texture that enhances brightness and dimension.
Available in a versatile range of nude, pink, brown, rose and cool-gray tones, along with two limited-edition statement shades.
13. Shu Uemura
Shu Uemura introduces a new complexion essential inspired by the concept of “second skin,” combining skincare-inspired care with a smooth, transparent finish for naturally radiant-looking skin.
13.1 Unlimited Serum Smooth Powder
Release date: September 4th, 2026
A skincare-infused face powder with Ultramarine Blue pigment that blurs dullness and uneven texture, creating a smooth, transparent finish with a natural glow.
Available Shades:
Aotake Blue / #494 / #594 / #564
14. PAUL & JOE
Inspired by “LUEUR D’AUTOMNE (Autumn Radiance),” PAUL & JOE’s Fall 2026 Collection captures autumn’s beauty with rich hues, luminous textures, and Parisian elegance for a warm, sophisticated look.
Release date: August 1st, 2026
14.1 Gel Tint Rouge
A fresh water-gel tint infused with a transparent oil veil delivers juicy, long-lasting color and a glossy, dew-like finish that stays vibrant and comfortable throughout the day.
14.2 Eye Design Palette
Inspired by the changing scenery of Paris, this versatile four-shade palette layers sophisticated autumn tones and luminous accents to create effortlessly dimensional eyes.
11 Château de Nuit
A timeless palette of rich, sophisticated hues that brings quiet elegance and refined depth to the eyes.
12 Mariage Prismatique
A luminous twilight-inspired palette where soft, prismatic shades melt seamlessly together for effortlessly radiant eyes.
14.3 Face Color Blush & Highlight
Limited-edition blush and highlighter shades infused with delicate red pearls create a naturally radiant flush and soft, light-catching glow, bringing warmth, dimension, and a healthy-looking luminosity to the complexion.
15. FAS
FAS debuts the The Plump Series, bringing together high-performance base makeup and fermentation-powered skincare to deliver plump, radiant skin with seamless coverage.
15.1 The Plump Serum Foundation
A serum foundation featuring Memory Oil Gel technology and fermented skincare actives to smooth pores and fine lines while delivering buildable coverage, lasting radiance and 12-hour wear.
Release date: August 26, 2026
15.2 The Plump Pressed Powder
A skincare-infused pressed powder that controls shine while maintaining a fresh, luminous finish with a weightless, non-powdery feel.
Release date: August 26, 2026
16. OSAJI
OSAJI Autumn 2026 Makeup Collection
Release date: August 5, 2026
A collection of skin-blending, understated neutral shades inspired by a natural, effortless look, combining soft color with sophisticated everyday wearability.
16.1 Nuance Eyeshadow Duo
New cream-and-powder duos pair luminous shimmer with soft matte depth, creating effortless dimension with wearable yellow, pink and neutral tones.
16.2 Nuance Soft Edgy Lipstick
Two creamy nude-inspired shades deliver rich color payoff with a plush, hydrating finish for naturally polished lips.
16.3 Nuance Cheek Fluid
Three skin-melting liquid blush shades blend seamlessly into the complexion, adding a soft, healthy flush with a second-skin effect.
16.4 Brow Shadow Palette
New powder-and-wax brow palettes shape, define and hold brows in place while creating naturally dimensional, muted-toned brows.
OSAJI Solar Clock Collection (Limited Edition)
Release date: August 26, 2026 (Pre-orders: August 19, 2026)
A limited-edition monochromatic collection inspired by The Novelist and The Sundial, featuring coordinated eye and lip shades designed for effortless tonal makeup looks.
16.5 Shousetsuka (The Novelist)
A pink-beige story featuring a gold pearl-infused eyeshadow (EX26) and a rosy lip gloss (EX03) that add a refined flush and soft radiance for an elegant, natural monochromatic look.
16.6 Hidokei (The Sundial)
A warm camel-beige pairing with a luminous eyeshadow (EX27) and muted lip gloss (EX04), creating a sophisticated tonal makeup look with subtle depth and shine.
17. Visée
17.1 Visée Glow Balm Foundation (Compact Type)
A melting balm foundation that delivers a fresh, dewy “bare-skin glow” finish. The improved formula provides enhanced glow, coverage, wear, and UV protection while creating a smooth, even complexion with a thin, comfortable veil.
- 01 Pink Beige – A bright beige with a soft rosy tone.
- 02 Light Beige – A bright, natural beige.
- 03 Beige – A balanced medium beige tone.
- 04 Warm Beige – A slightly deeper beige with warm undertones.
17.2 Visée Eyebrow Color Concealer & Fluff Design Eyebrow Color
A brow duo for soft, airy brows. The concealer brightens dark brows for a lighter base, while the brow mascara adds natural color and fluffy definition.
Eyebrow Color Concealer 01 Soft Beige – A bright beige shade that helps create a softer, lighter brow look.
Fluff Design Eyebrow Color BR-5 Olive Brown – A muted olive-toned brown for a natural, sophisticated impression.
Fluff Design Eyebrow Color BR-6 Red Brown – A warm red-brown shade that adds softness and a subtle flush of color.
17.3 Visée Nenmaku Fake Rouge II
The popular glossy lipstick returns with three limited autumn shades, delivering a plump, smooth finish with long-lasting color and a natural “your-lips-but-better” effect.
- BE354 Happy Sugar Bomb – A soft pink beige with an elegant, delicate mood.
- BR355 Love at First Sight Thunder – A sophisticated brown-red with a cool, refined impression.
- RO651 Love Flare – A deep rose shade that creates a polished, mature look.
18. Opera
Opera expands its bestselling Glow Lip Tint with four rose jam-inspired shades that combine muted rosy depth with a translucent, glossy finish.
Launching on August 20, 2026, the new lineup delivers long-lasting color, intense hydration, and a fresh "watery glow" effect—no lip gloss needed.
18.1 Glow Lip Tint
A hydrating tint lipstick that delivers long-lasting sheer color with a luminous, water-gloss finish.
312 Rose Brown – A soft rosy brown for effortless everyday elegance.
415 Rosé Mauve (Limited Edition) – A muted rosy mauve with a sophisticated cool-toned touch.
416 Cassis Bordeaux (Limited Edition) – A rich berry-bordeaux for deeper, refined lips.
417 Marron Brown (Limited Edition) – A warm chestnut brown with subtle rosy warmth.
19. LUNASOL
LUNASOL’s Autumn 2026 Collection expands with new complexion and eye essentials, featuring a cream foundation and the latest Eye Coloration N shade for a naturally radiant, sophisticated autumn look.
19.1 Eye Coloration N – New Shade 26 Skin-Fusing
Release date: September 4, 2026
A refined beige palette inspired by the natural beauty of skin, 26 Skin-Fusing features silky textures and harmonious shades that melt seamlessly into the eyes, creating elegant depth and a sophisticated autumn look.
19.2 Skin Fusing Filter
Release date: September 4, 2026
A cream foundation featuring Skin Fusing Filter technology that blends beige tones with subtle orange and blue light for a naturally radiant complexion. It smooths unevenness and enhances skin transparency with a fresh, skin-like finish.
20. est
est Fall 2026 introduces a new brow system, liquid eyeliner, and mascara designed to create naturally defined, long-lasting eye looks with effortless precision.
Release date: August 7, 2026
20.1 Est Eyebrow Powder Tip N + Eyebrow Pencil N + Holder N
New shades: Natural Brown, Greige Brown
A double-ended customizable brow system combining fiber-infused powder and a balm pencil to create fuller, natural-looking brows with long-lasting, sweat- and sebum-resistant wear.
20.2 Est Liquid Eyeliner N
A precision liquid eyeliner with a firm yet flexible brush that delivers clean, controlled black lines in a single stroke without skipping.
20.3 Est Mascara N
Designed to bring out the beauty of mature eyes, this mascara delivers length, volume, and curl in one effortless step. It coats each lash from root to tip without clumping, creating defined, lifted lashes with a natural yet impactful finish.
21. Rom&nd
Rom&nd Soy Milk Edition
Release date: August 29, 2026
Inspired by soft soy milk beige tones, Rom&nd’s limited Soy Milk Edition creates a muted, sophisticated autumn look with naturally refined colors.
21.1 Juicy Flash Lip Oil
(09 Soy Caramel / 10 Soy Grape / 11 Soy Milk)
Three limited soy-inspired shades deliver a glossy, juicy finish with soft beige undertones, creating a fresh and translucent autumn lip look.
21.2 Han All Brow Cara
(Limited Shades 12 Soy Beige / 13 Taro Beige)
The popular brow mascara introduces two limited soy-inspired shades with milky beige tones that softly tone down brows, creating a natural, airy finish with a subtle touch of color.
21.3 The Juicy Lasting Tint
(Limited Shades 41 Soy Almond / 42 Soy Fig)
The iconic tint introduces two muted beige shades blending brown and mauve tones with soy milk-inspired softness, creating an elegant and understated lip look.
22. &be
&be introduces new limited-edition makeup essentials designed to create effortless, sophisticated beauty, featuring a long-lasting glossy lip duo and a sheer radiant blush for a naturally polished look.
22.1 &be Lip Color Duo
A double-ended lip duo featuring rich color and a clear top coat, delivering long-lasting wear and a glossy finish in sophisticated pink beige and red brown shades.
22.2 &be Powder Cheek
A sheer powder blush infused with delicate pearls and moisturizing ingredients, creating a natural flush with soft radiance, transparency, and dimension.
23. Ettusais
Ettusais continues to introduce new eye makeup essentials, with the latest launches focusing on beautifully defined lashes and naturally polished brows.
23.1 Ettusais Lash Curl Pre Coat
Release date: August 20, 2026
A pre-curl mascara base that strengthens and lifts lashes before using an eyelash curler, creating long-lasting upward-looking lashes while reducing friction and damage.
23.2 Airy Brow Mascara
Release date: September 17, 2026
A renewed eyebrow mascara that adds a soft, airy texture and natural color correction with a fluffy finish for effortlessly refined brows.
24. Excel
24.1 Excel Fade Brow Mascara
Release date: August 4, 2026
A lightweight eyebrow mascara with a thin-film formula and compact brush that creates natural, soft brows without clumping or mistakes.
24.2 Excel Impressive Mood Shade
A new contouring powder featuring nuanced shadow colors that enhance facial dimension while naturally improving the overall complexion tone.
25. CANMAKE
Launching its 2026 Autumn collection, CANMAKE introduces a new gel liner and a new shade of its popular mascara, designed to create naturally enhanced, effortless eye looks.
25.1 Airy Extension Liner
Release date: August 31, 2026
A soft-focus gel liner with a powdery finish that enhances the eyes naturally. Its ultra-fine angled tip allows precise application, while the long-lasting formula helps resist sweat, tears, and smudging.
25.2 Curl Sniper Mascara 03 Sweet Black
Release date: August 31, 2026
A soft black mascara that enhances lash definition with a natural, translucent finish. The slim curved brush separates and lifts every lash while maintaining long-lasting curl.
26. Dejavu
26.1 Powdery Brow Tint
Release date: September 4, 2026
A lightweight eyebrow tint with a soft-focus, powder-like finish. The comb brush evenly coats each brow hair, creating airy, natural-looking brows with long-lasting resistance to sweat and sebum.
Available in three shades: Camel Brown, Natural Brown, and Charcoal Brown.
27. Fancl
FANCL 2026 Autumn Limited Makeup Collection
Release date: August 18, 2026
FANCL introduces a limited-edition autumn makeup collection inspired by rich chocolate tones, featuring sophisticated shades and skincare-infused formulas for a warm, elegant fall look.
27.1 Color Fit Rouge
A limited-edition lipstick in a deep blue-toned red shade. The highly adhering powder technology delivers rich color and long-lasting wear, while moisturizing ingredients keep lips soft and smooth.
27.2 Sheer Eye Color
A silky, oil-coated eyeshadow palette in 65 Cacao Framboise and 66 Lavender Chocolat, delivering sheer depth, a glossy finish, and a smooth lightweight feel with moisturizing care.
27.3 Bright & Colorful Veil
A multi-color powder highlighter with white, pink, blue, and yellow pigments that enhances skin clarity and creates a luminous, dimensional glow. Shea butter and treatment capsules provide hydration while helping control excess oil.
27.4 Lip Serum Plumper
A versatile lip serum that hydrates and protects lips from dryness while creating a smoother, plumper look. It can be used alone, as a lipstick base, or as a glossy top coat.
28. MiMC
MiMC 2026 Autumn Winter Makeup Collection
Release Date: August 6, 2026
MiMC introduces its 2026 Autumn Winter Collection “Circle of Love,” featuring soft pink and brown tones inspired by warmth and connection, with elegant new shades for a sophisticated autumn look.
28.1 Bio Moisture Shadow
A two-color eyeshadow palette combining nude pink and warm taupe brown for naturally refined depth. Enriched with moisturizing oils, it delivers a soft finish with a comfortable feel.
28.2 Mineral Dew Lip Essence
A new shade 03 Mystique Red, a sheer wine red that melts into lips for an elegant, sophisticated look. Botanical oils create a glossy moisture veil for smooth, plump-looking lips.
28.3 Mineral Smudge Eyeliner A
A limited shade 07 Dark Brown that adds natural definition and soft depth to the eyes. Its versatile pencil tip allows both precise lines and a blurred eyeshadow-like finish.
28.4 Bio Moisture Cheek A
A limited shade 10 Pleasure, a soft foggy peach pink that creates a natural flush and warm glow. The silky formula blends seamlessly while helping maintain skin moisture.
Final Thoughts
Japan’s Fall 2026 makeup launches showcase a beautiful mix of rich autumn shades, luminous textures and refined, wearable finishes. From sophisticated eyeshadows and softly sculpted complexion products to glossy, nourishing lip colors, this season offers plenty of ways to refresh your makeup routine with a touch of autumn elegance.
And this is only the beginning of the season. With more Fall 2026 collections and new shades arriving throughout the coming weeks, we’ll be keeping an eye on the latest Japanese makeup launches and sharing more autumn beauty favorites soon.
All images used in this article are sourced from publicly available online resources.
