Following the soft florals and luminous finishes of spring, Japanese beauty brands are welcoming summer with fresh new collections designed to enhance natural radiance while withstanding the heat and humidity of the season.

From cooling skincare and lightweight complexion products to vibrant eye colors and glossy lips, Summer 2026 is all about effortless beauty with a fresh, healthy glow.
Summer Makeup Trends 2026
Before exploring this season’s newest launches, let’s take a look at the key beauty trends shaping Summer 2026 in Japan. This season focuses on lightweight textures, long-lasting formulas, and radiant finishes that help skin look naturally fresh even in warm weather.

Fresh, Glowing Skin
Lightweight base makeup continues to dominate, with skin tints, serum foundations, and UV-infused primers taking center stage. The goal is to create a breathable, luminous complexion that looks polished yet effortless.

Cooling and Hydrating Formulas
Summer launches place strong emphasis on skincare benefits. Many new products feature cooling sensations, hydrating ingredients, and soothing textures designed to keep skin comfortable during hot, humid days.

Sheer Color with Vibrant Energy
For eyes, cheeks, and lips, sheer yet buildable colors are trending. Coral, peach, rose, and sunlit bronze shades bring warmth and vitality while maintaining a natural, translucent finish.

Long-Lasting, Heat-Resistant Wear
Humidity-proof formulas, sebum-controlling powders, and transfer-resistant lip products are essential for summer. Brands are focusing on makeup that stays fresh and beautiful throughout the day.
Here are some of the newest Japanese beauty launches for Summer 2026.
To/one

Inspired by sparkling water droplets and summer sunlight, to/one’s Summer 2026 collection, “Cheeky Splash,” captures the playful radiance of the season. Soft, skin-flattering hues are elevated with luminous shimmer, creating fresh, light-filled makeup with a joyful touch.
1. Petal Blooming Gloss C
A new high-shine gloss with a melty, oil-rich texture that delivers sheer color, multidimensional shimmer, and lasting hydration.

01 Moonlit Shell – a hazy beige with red and gold shifting pearls.

02 Mermaid Splash – a luminous jelly pink with delicate sparkle.

03 Syrupy Kiss – a prism red with dazzling multi-reflective shimmer.
2. Petal Float Eye Palette

A four-shade eyeshadow palette featuring clear, luminous color and varied textures for soft yet dimensional summer eyes.

09 Seaside Mist – a cool pastel palette with airy, translucent brightness.

10 Sunset Float – a warm sun-kissed palette that enhances a healthy summer glow.
ADDICTION

ADDICTION’s Summer 2026 collection, “Glimmering Ray,” captures the freedom and radiance of a sun-soaked escape. Inspired by dazzling sunlight, sparkling water, and lush tropical landscapes, the collection brings effortless glow, vibrant color, and a relaxed vacation mood.

1. The Lip Pencil
A creamy, high-pigment lip pencil that defines, shapes, and enhances with seamless precision.

011 Dusty Mauve – a softly muted mauve pink.

012 Plump Peach – a fresh peach coral with playful warmth.

018 Chocolat Nude – a rich, sophisticated chocolate brown.
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2. The Lip Gloss
A glossy, plumping lip gloss that delivers luminous shine and juicy dimension.

101 Magic on Beach – a shimmering silver beige inspired by sunset sands.
102 Guava Squeeze – a radiant pink gold lit by tropical sunshine.
103 Bronze Kissed – a warm bronze brown with sun-kissed allure.
3. The Single Eyeshadow Pearl
A silky pearl shadow that reflects summer light with translucent color and multidimensional shimmer.

107P Guava Girl – a healthy, cheerful shimmering pink.
108P Mellow Heat – a warm copper kissed by sunlight.
109P Watery Shimmer – a sparkling silver inspired by dancing water.
110P Palm Shade – a soft moss green with a relaxed tropical mood.
4. Multi Stick
A versatile cream color for cheeks, eyes, and lips, adding effortless warmth and freshness.

101 Pink Papaya – a sun-flushed fresh pink.
102 Bikini Tan – a bronzed orange brown for a naturally sculpted glow.
5. The Glow Stick UV
A clear highlighting stick with SPF30/PA++ that creates a dewy, sunlit sheen.

It leaves skin looking fresh, radiant, and naturally sculpted—like sunlight reflecting off bare summer skin.
SUQQU

Inspired by the dreamy glow of the “Magic Hour,” SUQQU’s Summer 2026 collection captures the shifting colors of sunset and twilight. Soft light, delicate shimmer, and nuanced tones create an effortlessly elegant summer look.

1. Signature Color Eyes

154 KUREAI blends warm beige and sunset orange with green-shifting pearls, recreating the golden warmth of dusk.

155 FUJIFUTAAI pairs soft coral with luminous lavender and blue-pink pearls, evoking the serene beauty of the sky just before dawn.
2. Blurring Color Blush

116 AIZORA combines coral and light beige for a sun-kissed, naturally radiant flush.

117 AWAYOIAOI blends pure pink and lavender to create a fresh, softly romantic glow.

3. Moisture Glaze Lipstick

112 YOIUTSUSHI is a marbled nude brown-beige with delicate gold shimmer, perfect for understated sophistication.

113 KOUAKANE is a luminous berry red marbled with pink, delivering vibrant color with a polished finish.

OSAJI

Rooted in a skincare-first philosophy, OSAJI’s Summer 2026 collection is designed to bring comfort to Japan’s increasingly hot and humid summers. Inspired by the refreshing sensation of cool water and sea breeze, this season’s lineup combines sheer color, soothing textures, and invigorating cooling care.

Makeup Collection

1. Nuance Shadow Stick

A creamy eyeshadow stick that glides on effortlessly, delivering luminous color and soft definition in one swipe. Its versatile formula makes creating polished summer eye looks quick and easy.

2. Nuance Skin Effector Fluid

A liquid color corrector that brightens and perfects the complexion while blending seamlessly into the skin. Available in green and orange tones, it helps neutralize redness and unevenness with a natural finish.

3. Nuance Skin Fix Mist Seseragi

A refreshing setting mist that hydrates the skin while helping makeup stay fresh throughout the day. With a subtle cooling sensation and uplifting scent, it’s ideal for hot summer weather.
4. Nuance Reflection Powder S Naminohibiki

A limited-edition pressed powder that smooths, blurs, and refreshes the skin. Its cooling touch and soft-focus finish make it a perfect companion for summer touch-ups.
Cooling Hair & Body Care – Ryo Collection

Created especially for summer, OSAJI’s limited-edition Ryo collection offers enhanced cooling care for the scalp, hair, and body. Fresh citrus and herbal notes make each product especially revitalizing during warm weather.
1. Cool Shampoo Ryo

A refreshing non-silicone shampoo that deeply cleanses the scalp while maintaining moisture, leaving hair light, soft, and refreshed.
2. Cool Scalp Mist Ryo

An instant cooling scalp mist that refreshes the scalp anytime, helping to reduce discomfort caused by heat and humidity.
3. Cool Body Mist Ryo

A portable body mist that delivers an immediate cooling sensation while lightly hydrating the skin—perfect for on-the-go summer refreshment.
4. Low Soap N Ryo

A two-layer moisturizing soap that creates rich, cushiony foam to cleanse while maintaining skin’s moisture.
Leaves skin smooth, soft, and hydrated, with a refreshing citrus-herbal scent of mint, lemon, and lemongrass.
KANEBO

KANEBO’s Summer 2026 collection captures the season with luminous color, airy textures, and a fresh, modern edge. From radiant lips to dimensional eyes, each piece invites a new expression of summer beauty.
1. Rouge Star Vibrant

A glossy lipstick with vivid color and a lively, plump-looking finish.
EX15 Prism Mane – a sheer cool pink illuminated with sparkling pink pearl.

EX16 Cherry Mirage – a juicy, vibrant cherry red.
2. Rouge Star Breathe
An airy matte lipstick with a soft-focus, weightless finish.

EX7 Poppy Breeze – a translucent coral orange inspired by poppy petals.

EX8 Rose Tulle – a delicate pink rose with an elegant softness.
3. Rouge Scrub Melting
A treatment lip scrub that smooths while adding a natural beige tint.

EX2 Fairy Whisper – an enchanting apple green that transforms into a soft beige on the lips.
4. Eye Signalizer
A metallic liquid eyeliner that adds subtle definition and luminous dimension.

EX1 Greige Moon – a soft greige accented with moonlit silver shimmer.
EX2 Cosmic Pink – a muted mauve pink with a delicate cosmic glow.
EX3 Starry Glow – a clear shimmering highlight that brightens the eyes.
5. Eye Color Duo
A two-tone eyeshadow duo designed for effortless contrast and modern depth.

EX12 Latte Veil – warm milk and mocha tones for soft, natural definition.
EX13 Binary Sunset – vibrant orange and sky blue for a bold summer statement.
EX14 Plasma Kiss – dusty pink with radiant shimmer for a futuristic glow.
Paul & Joe

Two limited-edition collections celebrate the joy of summer—one bursting with playful color, the other designed to keep skin fresh, protected, and beautifully perfected.

Summer Color Collection – Savor the Color
A vibrant makeup collection inspired by juicy fruits, blooming flowers, and the carefree spirit of summer.

1. Glossy Rouge
A high-shine liquid lipstick that delivers sheer, juicy color with a plump, luscious finish.

- 07 Cherry Melt – a sheer cherry red with a fresh, translucent glow
- 08 Rosy Wink – a soft rose pink with a romantic, dewy touch
- 09 Peach Jelly – a pure peachy pink bursting with youthful freshness

2. Eye Color Limited E
Limited-edition duo eyeshadows featuring fresh summer shades and luminous shimmer for bright, effortless eye looks.

- 001 Buzz Up! – ruby red and sunshine gold
- 002 Summer Cocktail – melon orange and faded green
- 003 Evening Mode – mellow pink and champagne gold
Summer Base Makeup Collection
A high-performance base lineup created for long-lasting comfort, protection, and flawless wear in summer heat.

1. Protecting Face Powder
A limited-edition touch-up powder with SPF50+ PA++++ that protects against UV rays while blurring pores and smoothing skin.

2. Everlasting Loose Powder
A sebum-proof, waterproof loose powder that controls shine and keeps skin fresh with a soft semi-matte finish.

3. Makeup Fix Mist
A hydrating setting mist that locks makeup in place while helping prevent smudging, fading, and shine throughout the day.

ETVOS

ETVOS’s Summer 2026 collection, “Sugared Twilight,” captures the soft, dreamy glow of summer evenings. Delicate shimmer and airy color create a luminous, diffused finish that feels both gentle and effortlessly radiant.

1. Mineral Multi Powder
A versatile multi-use powder for eyes, cheeks, lips, and brows, with a silky texture that melts seamlessly into the skin.

Fresh Berry – a translucent berry red with a soft semi-matte finish.
Luminous Pink – a muted cool pink with delicate pearlescent shimmer.
Luster Sand (Limited Edition) – a luminous beige gold inspired by sparkling sand.
Nectar Beige (Limited Edition) – a warm orange coral that captures the glow of sunset.
2. Mineral Designing Eyebrow

A renewed 3-in-1 eyebrow pencil, powder, and brush designed for naturally defined, long-lasting brows.
ALBION EXCIA

ALBION EXCIA’s Summer 2026 collection embodies refined elegance with luminous color, sophisticated textures, and impeccable wear. Designed for polished summer beauty, each item enhances the complexion with effortless radiance.

1. Grand Forte Mascara

A coil-brush mascara that creates lifted, defined lashes with beautiful separation and lasting hold.

BK10 – deep black for dramatic definition.
BR20 – rich brown for softer intensity.
BU30 – deep blue for a refined modern twist.
2. Rouge Reverence
A hydrating lipstick that delivers rich color, elegant shine, and a plump, smooth finish.

10 Enchanteresse – a sophisticated rosy pink.
11 Vermilion – a vibrant pink-red.
12 Tangerine Petal – a fresh coral pink.

3. Eye Color Volonte
A silky four-shade palette that creates luminous depth with seamless blending.

09 Dream Soleil – a refined coral-brown for warm, elegant eyes.

10 Aura Arom – a soft mauve-brown for a graceful, sophisticated look.

4. Antelissance Bright Lift Emulsion

A high-performance emulsion foundation that delivers lift, glow, and flawless coverage with a smooth, cooling finish. Perfect for maintaining fresh, radiant skin throughout summer.
Shu Uemura
Shu Uemura, a brand renowned for blending Japanese artistry with cutting-edge beauty innovation. Inspired by the philosophy that makeup is an extension of self-expression, Shu Uemura creates products that unite high performance, artistry, and skincare benefits.

Kinu Care CC Oil

A new lip oil from Shu Uemura, blending Japanese artistry with advanced skincare technology for naturally enhanced, radiant lips.

- Neutralizes dullness and uneven lip tone with artist-inspired color-correct technology
- Infused with 93% skincare-based oils for lasting hydration, smoothness, and comfort
- Functions as a lip treatment, primer, or gloss for naturally healthy, polished lips
JILL STUART
A romantic summer collection inspired by airy dresses, delicate embroidery, and cheeks naturally flushed with happiness. Soft colors, luminous textures, and sparkling accents create a look that feels fresh, feminine, and effortlessly radiant.

1. Couture Mix Blush Compact
A four-shade blush palette combining dewy shimmer and soft foggy matte finishes for a customizable, dimensional glow.

- 01 Daydream Dress – ethereal pastel pink
- 02 Early Bloom – fresh pink coral

- 03 Rosy Horizon – soft beige pink
- 04 Peppy Peach – juicy peach coral

- 05 Midnight Minuet – deep rosy pink
- 101 Lace Illusion (Limited Edition) – dreamy blue lavender and pink

2. Dressed Bloom Eyes Ready to Blush
A limited-edition eyeshadow palette designed to create soft, layered “blooming” eyes with luminous color and delicate depth.

- 103 Lunéville Rose – a graceful rose palette with soft floral elegance

- 104 Embroidered Sun – a warm sunlit palette inspired by golden summer light
3. Eye Diamond Glimmer
A sparkling liquid eyeshadow and eyeliner that adds jewel-like brilliance to the eyes.

- 17 Sunbeam Hollow – a luminous peach pink with radiant shimmer
4. Pastel Lip Souffle
A soft-matte lip color with an airy soufflé texture that delivers a blurred, pillowy finish and gentle flush of color.

- 01 Flushed Affection – tender rosy pink
- 02 Rushing Heart – vibrant coral pink
- 03 Joyful Chat – cheerful peach beige
- 04 Sweet Stillness – soft muted pink

5. Cheek Color Brush II
A softly angled blush brush designed to pick up and diffuse color evenly, creating a smooth, natural-looking flush.

SHISEIDO

Blending cutting-edge skincare science with refined Japanese craftsmanship, SHISEIDO introduces several standout launches for Summer 2026. From luxurious anti-aging skincare to effortless statement lips, these new releases reflect one of Japan’s biggest beauty trends this season: high-performance formulas that combine innovation, comfort, and radiance.
1. Future Solution LX Total R Cream Soft

A new lightweight version of SHISEIDO’s iconic night cream, designed to deliver firming and radiance with a fresher, more breathable texture. Perfect for summer, it nourishes the skin overnight while feeling silky and comfortable.
2. TechnoSatin Gel Lipstick – The Perfect Pink Limited Collection
A curated wardrobe of five modern pinks, designed to flatter every skin tone with fresh luminosity and effortless sophistication.

- LE01 Perfect Pink – a balanced neutral pink with natural depth

- LE02 Sparkling Pink – a sheer pink infused with multidimensional shimmer
- LE03 Peach Pink – a vibrant coral pink with warm, energizing radiance

- LE04 Mauve Pink – a soft mauve pink balancing warmth and coolness
- LE05 Galaxy Pink – a deep black cherry pink with luminous pearlescent sparkle

Each shade delivers weightless comfort, rich satin color, and a modern glow that feels uniquely personal.
MAJOLICA MAJORCA
1. Majoscope Shadow

An eyeshadow series inspired by a kaleidoscope, featuring 16 sparkling shades with pearl, glitter, and shimmer textures.

Long-lasting formula with high-adherence shimmer that resists fading and glitter fallout. Some shades can also be used as blush or highlighter.

2. Customizable Case
A special 4-pan palette case designed for Majoscope Shadow.
Holds up to 4 shades, allowing you to freely customize your own eye palette. The design is made for easy sliding and swapping of individual eyeshadow pans.

Key points
- Compatible with Majoscope Shadow single shades
- 4-pan layout for personal color customization
- Compact, portable design for daily use or travel
Simply slide to open and set your favorite shades inside.
MAQuillAGE

A limited summer makeup collection inspired by “Wings to Rise,” expressing lightness, shimmer, and transformation through Y3K-inspired glowing textures.
1. Dramatic Essence Rouge
A moisturizing gel lipstick with satin shine and long-lasting color.

- BE342 Honey Orange Flash – warm orange beige with shimmer
- PK341 Cherry Pink Flash – soft pink with iridescent glow

2. Customize Eye Colors Assort (Limited Shades)
A 4-color eyeshadow palette with soft base tones and metallic shimmer.

- EX04 Apricot Flash Assort – warm apricot tones
- EX03 Pink Flash Assort – cool pink tones

3. Customize Eye Color Single (Limited Shades)
A single glitter eyeshadow with Y3K color-shifting sparkle.

- VI183 Aurora Flash – blue-lavender shift
- GR187 Prism Flash – pink-gold shift
DECORTÉ
Luxury Japanese beauty brand DECORTÉ introduces sophisticated summer essentials focused on hydration, radiance, and comfort.

1. Comfort Day Mist Makeup Fix
A fine mist setting spray that locks makeup in place for up to 24 hours while refreshing and hydrating the skin.

- Ultra-fine mist for even, weightless coverage
- Helps resist sweat, sebum, and environmental stress
- Leaves a natural, dewy finish with a light green floral scent
2. Loose Powder
A cult-favorite finishing powder that refines skin with a veil of light, blurring texture while maintaining a natural glow.

- “Light Harmony” technology blends reflection, diffusion, and translucency
- Creates a soft-focus veil that smooths pores and uneven texture
- Silky, ultra-fine texture for a weightless, skin-like finish
- Available in multiple shades for different undertones

3. Rouge Decorte Cream Glow
A lip color collection designed to enhance natural complexion, inspired by the idea of “lip color as an extension of skin’s natural flush.” Soft, luminous shades blend seamlessly with any skin tone for a refined, healthy glow.

27G Vibrant Petal
A vivid red with a subtle cool undertone, evoking the brightness of blooming petals.

28G Little Romance
A milky pink that balances delicacy with a quiet, sophisticated elegance.

29G Flower Song
A coral red infused with radiant brightness and effortless vibrancy.

A total of 28 beige-to-rose shades that harmonize with all skin tones, enhancing natural lip color with a polished, radiant finish.
ELEGANCE
ELEGANCE’s Summer 2026 collection is all about effortless sophistication—refined color, luminous texture, and versatile definition. Designed to enhance rather than overpower, each piece brings a polished yet modern elegance to summer makeup.
1. Creative Liquid Eyeliner

A smooth, quick-drying liquid liner that delivers precise definition with long-lasting wear. Smudge-resistant yet easy to remove, it offers everything from bold definition to subtle nuance.

BZ01 – metallic bronze for soft dimension.
BK10 – classic deep black.
BR20 – natural soft brown.
BR21 – warm reddish brown.
GY90 – elegant muted gray.
PK80 (Limited Edition) – luminous soft pink for a delicate accent.
2. Harmonie Eyes
A silky two-shade eyeshadow duo that creates elegant depth with luminous clarity.

11 – soft, translucent tones for a graceful, radiant gaze.
12 – refined deeper shades for chic, sculpted definition.

3. Rouge Clajours
A moisturizing lipstick that delivers rich color and a plump, luminous finish.

12 – a sophisticated brown-red with elegant depth.
13 – a pearl-infused plum pink with modern allure.
Ettusais

Known for its effortless, trend-driven makeup, Ettusais introduces a fresh summer collection inspired by airy transparency and soft pastel light. This season focuses on creating bright, defined eyes with a lightweight, polished finish—perfect for summer.
1. Eye Edition Color Palette

Introducing a new shade 25 Seaglass Beige to our color palette that's been tuned to make this season's pastel trends even easier to use.
A luminous two-tone eyeshadow duo that layers soft beige with sparkling blue pastel pearls for a clear, radiant summer gaze. Sheer brown adds natural depth and dimension.
A soft pastel-toned duo that adds gentle depth and luminosity to the eyes. The silky formula creates a fresh, bright-eyed look with minimal effort.
3. Poreless Primer Cool
A refreshing cooling primer that blurs pores and controls shine.

- Instantly minimizes the look of pores and uneven texture
- Controls excess oil and helps prevent makeup breakdown
- Cooling formula leaves skin smooth, fresh, and matte

4. Skin Care Powder (Pressed) Cool
A cooling pressed powder that perfects, mattifies, and hydrates.

- Soft-focus powder blurs pores and smooths skin texture
- Controls shine while maintaining a clear, radiant finish
- Infused with skincare ingredients for lasting comfort and hydration

CANMAKE

CANMAKE’s Summer 2026 collection brings a playful touch of sweetness with soft pink hues, airy translucency, and dewy shine. Easy to wear and effortlessly cute, these new shades are perfect for fresh summer looks.
1. Creamy Touch Liner Sheer
A silky gel eyeliner with delicate translucency and smooth glide.

New Shade 01 – a soft sheer pink with a milky brightness, adding subtle definition and sweetness to the eyes.

2. Muchi Puru Tint
A plumping tint with syrupy shine, lasting color, and lasting moisture.

New Shade 08 – an elegant milky pink that delivers a soft, flattering flush.
3. Munyutto Highlighter
A bouncy highlighter that creates a fresh, juicy glow.

New Shade 05– a pale lavender that brightens the complexion and enhances clarity.

4. Muted Tulle Liner
A sheer eyeliner that balances definition with softness.

Available in new muted shades that create gentle contour while maintaining an airy, effortless look.

5. Fit Styler Eyebrow
A long-lasting eyebrow color that resists water and oil.

New Shade 03– a grey-toned pink brown for soft, modern brows with a naturally refined finish.
FANCL

FANCL’s Summer 2026 collection is designed to keep skin bright, hydrated, and comfortable throughout the hottest months. Combining cooling care with targeted brightening, it helps protect skin from UV exposure, dryness, and summer dullness.
Perfect Brightening Kit
A limited-edition summer skincare set that combines brightening, UV protection, and refreshing cooling care in one complete routine.
Highlights include the Brightening Essence, Brightening Mask, and portable UV Cut Stick, along with exclusive seasonal treatments like the Bright & Cool Clay Mask, Icy Jelly Night Cream, and Refresh Body Mist.
Perfect for maintaining clear, radiant, and refreshed skin all summer long.
Refresh Your Summer Beauty Routine
Summer is the perfect time to update your beauty routine with lightweight textures, fresh colors, and high-performance formulas.

From radiant complexion products and sun-protective essentials to vibrant seasonal makeup, Japan’s Summer 2026 beauty launches offer countless ways to embrace the season with confidence and style.

Explore the latest Japanese skincare and makeup innovations to discover your new summer favorites.
All images used in this article are sourced from publicly available online resources.





















































































