Following our previous guide to Spring Color Cosmetics 2026, many Japanese beauty brands have released even more exciting products this season. From soft pink blushes to luminous eye colors and glossy lips, spring collections continue to capture the fresh and elegant mood of the season.
Spring Makeup Trends 2026
Before exploring the newest launches, it’s worth taking a quick look at a few makeup trends shaping this season in Japan. Many spring collections focus on soft colors and lightweight textures that enhance natural beauty while reflecting the gentle atmosphere of the season.
- Sakura Pink
Soft cherry blossom tones continue to define spring makeup in Japan. Many brands are introducing delicate pink shades for blush, eyes, and lips, creating a fresh and romantic look that feels light and effortless.
- Elegant Neutral Eyes
Neutral shades such as beige, taupe, and muted peach are appearing in many new eye palettes this season. These colors add subtle depth and dimension while maintaining the clean, sophisticated aesthetic that Japanese makeup is known for.
- Glossy and Luminous Finishes
Light-reflecting textures are another highlight of spring collections. Glossy lips, radiant blushes, and shimmering eye colors help create a hydrated, luminous look that feels fresh and modern.
Here are some of the newest Japanese cosmetics launched in March and April.
Snidel Beauty
To celebrate its fifth anniversary, Snidel Beauty released a special limited collection inspired by the theme “Eternal Promise.”
The collection captures the feeling of joyful moments and new beginnings, expressed through elegant colors, luminous textures, and beautifully designed packaging.
1. Eye Designer n – 5th Anniversary Collection
The Eye Designer n palette features a sophisticated combination of classic beige tones and luminous shades. The finely milled powders create soft depth around the eyes while maintaining a light, transparent finish.
Infused with delicate pearl pigments that reflect light beautifully, this palette makes it easy to create both natural everyday looks and softly sparkling eye makeup.
2.Euphoric Glow Blush – 5th Anniversary Collection
The Euphoric Glow Blush adds a gentle veil of color and radiance to the cheeks. Its silky texture blends smoothly into the skin, leaving a soft glow that enhances the complexion.
The limited shades EX04 Glowing Veil and EX05 Sweet Ending are designed to create a fresh, luminous flush that perfectly complements spring makeup.
3.Rouge Couture Coffret – 5th Anniversary Collection
The Rouge Couture Coffret is a special anniversary set featuring a limited-edition lipstick paired with an original flower charm.
With its smooth, comfortable formula and elegant shades such as EX11 Modern Bride and EX12 Sparkling Night, this lip color adds a polished finish while the charm detail makes the piece feel extra special and collectible.
To/one
Inspired by natural beauty and delicate botanical colors, to/one creates makeup that feels soft, fresh, and effortlessly elegant.
This spring, the brand collaborates with Japanese fashion label KEITA MARUYAMA to present a limited SAKURA-inspired collection, capturing the fleeting beauty of cherry blossoms through luminous textures and romantic shades.
1. Petal Float Flawless Touch – SAKURA Limited Edition Package
The Petal Float Flawless Touch is a bestselling concealer palette designed to perfect the complexion with four versatile shades. It includes a soft highlight, two tone-correcting colors, and a natural concealer that can be customized to suit different skin concerns.
The smooth, creamy texture blends seamlessly into the skin, creating a refined and radiant base. The SAKURA limited-edition package, released on March 12, 2026, adds a delicate seasonal touch to this cult-favorite item.
2. To/one × KEITA MARUYAMA Petal Float Eye Palette 2026
The Petal Float Eye Palette features four luminous shades inspired by blooming cherry blossoms. Sparkling shimmer and soft satin finishes create dimension while maintaining a delicate, airy spring look.
Two limited palettes—EX09 Spring Glow with warm coral and golden tones, and EX10 Yozakura Mochi with romantic lavender and mauve shades—bring a soft yet expressive mood to the eyes.
3. To/one × KEITA MARUYAMA Petal Blooming Gloss 2026
The Petal Blooming Gloss adds vibrant shine and a subtle plumping effect, creating fuller and more luminous lips. The lightweight formula glides on smoothly while delivering a lively, glossy finish.
Limited shades EX13 Mitsuzakura, a charming cherry pink with blue pearls, and EX14 Hanaame, a translucent lavender pink, capture the fresh sparkle of cherry blossoms in bloom.
4. To/one × KEITA MARUYAMA Fleur Chiffon Pressed Powder 2026
The Fleur Chiffon Pressed Powder softly blurs the skin while adding a delicate veil of luminosity. Its lightweight formula melts into the complexion, enhancing natural radiance with a subtle translucent glow.
The limited shade EX00 features a pale petal-like tone that brightens the skin with a soft, ethereal finish reminiscent of sakura petals floating in the spring air.
5. To/one × KEITA MARUYAMA Petal Float Blush 2026
The Petal Float Blush delivers a sheer wash of color that melts naturally into the skin. Its airy powder texture creates a soft, radiant flush while enhancing the complexion’s natural translucency.
Limited shades include EX12 Fujizakura, a luminous lavender highlight that brightens the skin, and EX13 Somezakura, a charming petal pink that adds warmth and a gentle glow to the cheeks.
6. To/one × KEITA MARUYAMA Sakura Duo 2026
The Sakura Duo 2026 is a special limited coffret combining the Petal Float Eye Palette and Petal Blooming Gloss in a beautifully designed collectible tin.
Inspired by KEITA MARUYAMA’s signature gift tins, the set features elegant sakura motifs and two variations that pair coordinated eye and lip shades for an effortless spring makeup look.
Celvoke
Known for its sophisticated color palette and modern approach to natural beauty, Celvoke blends botanical ingredients with bold, expressive makeup.
This season, the brand introduces a special collaboration with legendary Japanese designer Kansai Yamamoto, celebrating his iconic use of color through a limited collection centered around the powerful shade of red.
1. Celvoke Expressive Eyes EX05〈kansaï yamamoto collaboration〉
The Expressive Eyes EX05 Awakening Muse palette reinterprets Kansai Yamamoto’s signature color red through a modern nine-shade eye palette. Soft beige and brown tones blend with subtle red nuances, creating a sophisticated balance that enhances the natural depth of the eyes.
Matte, satin, and glitter textures combine to create layered dimension, while the sheer yet vibrant pigments allow colors to build beautifully without looking heavy. The result is a sensual eye look with a quiet intensity inspired by the spirit of red.
2. Celvoke Dignified Lips 09
The Dignified Lips 09 Terracotta lipstick presents Celvoke’s iconic shade in a special collaboration design inspired by Kansai Yamamoto’s bold aesthetic.
The formula delivers nuanced color with a slightly translucent finish that subtly enhances the natural tone of the lips. With a unique texture that sits between matte and shine, the lipstick creates a modern, effortless look while maintaining smooth comfort and hydration.
3. Celvoke Rare Glow Primer
The Rare Glow Primer creates a luminous base that enhances natural skin radiance while softly blurring uneven texture and pores. Its lightweight formula spreads smoothly across the skin, leaving a hydrated, glow-enhancing finish.
Alongside the existing shade 01 Light Beige, a new spring shade 02 Soft Yellow helps correct dullness and uneven tone, bringing a clearer and brighter look to the complexion.
4. Celvoke Rare Glow Airy Reflect Powder
The Rare Glow Airy Reflect Powder is a luminous loose powder designed to create a fresh, radiant complexion. Its ultra-fine texture melts seamlessly into the skin, leaving behind a soft veil of light rather than a traditional powdery finish.
Blended with three types of delicate pearls—red for warmth, lavender for clarity, and white for brightness—the powder reflects light evenly across the face, creating a naturally glowing skin effect from every angle.
5. Celvoke Intent Powder Brush
Designed to pair perfectly with the Rare Glow Airy Reflect Powder, the Intent Powder Brush makes it easy to achieve a professional-looking finish.
The large, softly rounded brush features high-quality synthetic bristles that pick up and distribute powder evenly across the skin. With just one sweep it creates a light, airy finish, while gentle circular motions enhance a natural glow.
6. Celvoke Blurring Retouch Cushion
The Blurring Retouch Cushion is a convenient complexion touch-up cushion designed to instantly refine the skin’s appearance throughout the day. Its clear beige formula adapts to different foundation shades while softly brightening the complexion.
The lightweight texture smooths the look of pores, shine, and dryness while maintaining hydration within the skin. With SPF32 PA+++, it also provides added daily UV protection, making it an ideal item for on-the-go touch-ups.
Lunasol
Celebrated for its refined textures and luminous color palettes, LUNASOL continues to explore radiant beauty inspired by light and nature.
The brand’s Juicy & Dewy collection for 2026 captures the feeling of vibrant seasonal color, featuring fresh shades and glossy textures that reflect light with a luminous glow.
Pre-launch: March 11, 2026 / Nationwide release: April 24, 2026
1. Lunasol Eye Coloration N
The Eye Coloration N palette features four shades that combine vibrant color with luminous transparency. Inspired by radiant light and fresh seasonal tones, the palette layers sweet, delicate hues with shimmering textures.
Silky powders blend seamlessly on the eyelids, creating depth through both color and light. With every blink, the eyes catch the light with a subtle wet-like shine for a lively and sophisticated look.
2. Dewy Reflect Lip Oil
The Dewy Reflect Lip Oil delivers a juicy, water-like shine that instantly enhances the lips. A clear, lightweight oil infused with color jelly glides on smoothly, forming a glossy veil that feels hydrating and comfortable.
The translucent shades add fresh color while enhancing the skin’s natural brightness. With its dewy finish and plump appearance, the lip oil creates lips that look radiant, smooth, and full of luminous shine.
3. Lunasol Radiant Flow Mesh Foundation
To complement the fresh glow of the collection, the Radiant Flow Mesh Foundation creates a luminous and hydrated complexion. This serum-infused mesh foundation spreads evenly across the skin, forming a thin, flexible layer that helps blur the appearance of pores and uneven texture.
Infused with moisturizing ingredients such as niacinamide, hyaluronic acid, and fermented soy extract, the formula keeps skin comfortable while maintaining a naturally radiant finish throughout the day.
RMK
Known for its effortless approach to modern makeup, RMK focuses on enhancing the natural beauty of the skin with lightweight textures and luminous finishes.
This season’s releases highlight fresh, glowing complexions alongside limited-edition color makeup inspired by vibrant spring florals.
1. RMK Skin Tint Moist Veil
The Skin Tint Moist Veil is a lightweight skin tint designed to create the look of naturally radiant skin with a fresh veil of hydration. Its water-rich formula spreads smoothly across the skin, leaving a thin, luminous layer that feels as light as skincare.
Formulated with moisturizing ingredients such as niacinamide and hyaluronic acid, it helps maintain hydration throughout the day while softly blurring the appearance of pores. The neutral beige shades gently brighten the complexion, creating a clear and effortless glow.
2. RMK Glow Illuminator
The Glow Illuminator is a liquid highlighter that adds a translucent, wet-looking radiance to the complexion. With more than 50% water-based ingredients, the fluid texture blends seamlessly into the skin for a fresh and luminous finish.
Fine pearls reflect light naturally along the high points of the face, enhancing the contours of the cheekbones, nose bridge, and chin. The universal Champagne Glow shade complements a wide range of skin tones while delivering a subtle yet sophisticated shine.
3. Limited Color Collection
RMK also introduces limited-edition color makeup inspired by blooming spring flowers, combining vibrant hues with soft luminosity.
- RMK Eyes & Face Palette EX01
The Eyes & Face Palette EX01 Tulip Tapestry combines eyeshadow, blush, and highlighter in one vibrant palette inspired by blooming flowers. Two eyeshadows with contrasting textures can be worn alone or layered to create dimensional eye looks.
Two softly pigmented blush shades—a mauve pink with blue-violet shimmer and a coral orange with golden pearls—add warmth and natural contour to the cheeks. A delicate lilac highlighter completes the palette, bringing a refined glow that ties the colors together beautifully.
- Dewy Melt Lip Color EX06
The Dewy Melt Lip Color EX06 Wicked Wine delivers rich color with a clear, glossy radiance. The smooth formula glides effortlessly onto the lips, creating a hydrated, plump appearance with long-lasting shine.
Its strawberry-wine tone balances freshness and depth, resulting in a vibrant yet sensual lip look that pairs beautifully with the floral-inspired palette.
Jill Stuart
Known for its romantic aesthetic and delicate designs, JILL STUART Beauty continues to capture the charm of spring with soft colors and elegant packaging. This season’s limited items are inspired by cherry blossoms and sweet, dessert-like hues, reflecting the joyful and feminine mood of the season.
1. Sakura Bouquet Lip Bouquet Serum
The Sakura Bouquet Lip Bouquet Serum is a moisturizing lip treatment that combines shine, hydration, and a subtle plumping effect. The serum-like formula envelops the lips in a glossy veil while helping them appear smoother and fuller.
The limited shade 116 Sakura Storm features a sparkling sakura pink with delicate pearl shimmer, creating a fresh and luminous look that perfectly complements spring beauty.
2.Sakura Bouquet Lip Blossom Glow
The Sakura Bouquet Lip Blossom Glow delivers smooth, hydrating color with a radiant glossy finish. Its lightweight formula glides effortlessly across the lips, leaving a luminous bloom of color that lasts beautifully throughout the day.
3. Petit Patisserie Mix Blush Compact
The Petit Patisserie Mix Blush Compact is a charming blush palette featuring four soft shades that can be blended together for a naturally radiant finish.
Inspired by sweet pastries, the creamy pink tones create a gentle flush while subtle pearl highlights add dimension and glow to the complexion.
This limited item is scheduled to be released on March 13, 2026.
4. Petit Patisserie Lip Blossom Balm
The Petit Patisserie Lip Blossom Balm wraps the lips in moisture while adding a soft, glossy tint. Its melting texture glides on smoothly and helps keep lips hydrated and comfortable throughout the day.
The limited shade 104 Strawberry Glaze, a milky pink inspired by sweet strawberry desserts, creates a fresh and youthful lip look perfect for spring.
This limited item is scheduled to be released on April 17, 2026.
ADDICTION
Modern and minimalist, ADDICTION Tokyo expands its base makeup lineup with the BASE MAKE-UP 2026 “CONFIDENT FIX” collection, designed to create polished, long-lasting skin with effortless precision.
1. Addiction The Foundation Confident Fix
The Foundation Confident Fix delivers buildable coverage with a thin, flexible layer that blends seamlessly into the skin. The formula creates a refined polished matte finish while maintaining a soft luminosity that looks natural rather than flat.
With long-lasting wear and a smooth, perfected texture, the foundation helps create a confident complexion that stays fresh throughout the day.
2. Addiction Blur & Lock Primer
The Blur & Lock Primer smooths the skin with a lightweight, skincare-like texture that instantly softens the appearance of pores and uneven texture. The formula works with light to create a naturally refined surface while helping foundation stay in place longer.
It enhances the finish of any base makeup, leaving skin looking smoother and more balanced.
3. Foundation Brush 11
Designed to complement the new base lineup, Foundation Brush 11 spreads foundation evenly with minimal effort.
The dense yet flexible bristles help create a seamless, thin layer that enhances coverage while maintaining a natural skin-like finish.
SHISEIDO
Global Japanese beauty brand SHISEIDO introduces a new multi-use color product designed to enhance natural radiance.
1. Shiseido Color + Glow Enhancer
The Color + Glow Enhancer is a skincare-infused face and eye color that adds luminous glow and natural-looking dimension to the complexion. The silky powder blends seamlessly into the skin while delivering a subtle flush of color and radiance.
Formulated with a high concentration of skincare liquid using SHISEIDO’s Double Coating Technology, the lightweight texture melts into the skin while maintaining long-lasting hydration and a fresh, luminous finish.
PAUL & JOE
Known for its Parisian charm and effortless glow, PAUL & JOE BEAUTE introduces an updated version of its popular base product.
1. Paul&Joe Protecting Veil Compact
The Protecting Veil Compact is an all-in-one cushion that combines primer, foundation, and skincare benefits in a single step. The lightweight gel-based formula creates a smooth, translucent veil that softly blurs pores and uneven texture while enhancing the skin’s natural radiance.
Infused with approximately 80% serum ingredients and botanical extracts, it keeps skin hydrated and comfortable throughout the day. The renewed formula also features high-level UV protection, sebum-proof technology, and blue light protection, helping maintain a fresh, luminous complexion.
THREE
Inspired by the soft atmosphere of cherry blossom season, THREE Cosmetics introduces its 2026 Jubilee Collection, a lineup that reflects the muted sky and delicate pink tones of sakura in bloom.
The collection balances cloudy pastel hues with fresh, uplifting colors that capture the gentle mood of early spring.
1. THREE Glam Tone Color Custard
The multi-use Glam Tone Color Custard welcomes two new seasonal shades (09 and 10). With its light, custard-like balm texture, the formula blends effortlessly onto the skin, adding a soft veil of color.
Designed for eyes, cheeks, lips, and brows, the creamy tint delivers a subtle flush that evokes the delicate beauty of blooming cherry blossoms. It can be worn alone for a fresh monochrome look or layered as a base to enhance other makeup colors.
MAKEUP LOOK
A soft sakura-inspired makeup look highlights the gentle tones of the collection.
Pale pink on the eyelids is paired with warm taupe to create subtle depth, while softly flushed cheeks and an orange-beige lip complete the effortless spring expression.
Ettusais
Youthful and playful Japanese brand Ettusais introduces several new additions this spring, focusing on effortless eye makeup and naturally radiant skin.
1. Ettusais Skin Care Powder (Loose) – Radiant Pink
The popular Skin Care Powder (Loose) returns with a limited shade Radiant Pink. The translucent powder melts into the skin to softly blur pores while adding a delicate rosy glow, creating a naturally luminous, fresh-looking complexion.
2. Ettusais Mascara Extra Long
Mascara Extra Long creates defined, elongated lashes with a smooth, fiber-free formula. The newly developed comb separates lashes into clean, glossy clusters while keeping curl lifted for up to 12 hours.
3. Ettusais Eye Edition Color Palette – 24 Tutu Rose
The Eye Edition Color Palette introduces a new shade, 24 Tutu Rose, featuring two complementary textures that create soft dimension around the eyes. The gentle rosy tones blend seamlessly with the skin for a naturally bright and elegant look.
4. Ettusais Tone Up Eye Tuner
Designed as an eye base, the Tone Up Eye Tuner brightens dull eyelids while enhancing eyeshadow color payoff. The subtle pink-beige tone also creates a naturally fuller-looking under-eye area with a soft luminous finish.
5. Ettusais Pencil Brow Liner
The Pencil Brow Liner features an artist-inspired oval tip that allows both soft shading and precise definition. The smooth formula glides effortlessly to create naturally dimensional brows that stay in place throughout the day.
SENSAI
Renowned for its refined textures and luxurious skincare-infused formulas, SENSAI introduces a new hydrating lipstick designed to combine intense color with lasting moisture.
1. Sensai Moisture Intense Lipstick
The Moisture Intense Lipstick delivers vivid color wrapped in a rich veil of hydration. Its melting texture glides smoothly onto the lips, creating a glossy, plump finish that feels deeply nourishing.
Formulated to balance high pigmentation with exceptional moisture, the lipstick leaves lips looking radiant, smooth, and beautifully luminous throughout the day.
EXCEL
Tokyo-based makeup brand excel continues its focus on effortless everyday beauty with several practical spring launches combining skincare benefits and wearable color.
1. Excel Pumpful Drop
The Pumpful Drop is a treatment-inspired lip gloss that delivers a plump, glossy finish with a rich, cushiony texture. The formula helps smooth the look of lip lines while creating a full, juicy shine with fresh, vibrant shades.
2. Excel Skinny Rich Shadow N
The beloved Skinny Rich Shadow palette has been renewed with improved color payoff, shimmer, and adhesion. The four-shade palettes feature refined brown-based tones designed to create elegant, natural-looking eye depth with minimal effort.
3. Excel Motivate Your Skin
The popular all-in-one serum UV primer introduces a new shade Lavender Pink, designed to brighten dullness while adding subtle rosy transparency to the complexion.
FEMMUE
Clean beauty brand FEMMUE introduces its first lipstick, combining skincare benefits with effortless color.
1. Femmue Le Rouge
Le Rouge is a semi-glow lipstick designed with a skincare-inspired formula that melts smoothly onto the lips. Infused with botanical oils, shea butter, and a blend of ceramides, it helps keep lips hydrated while delivering a natural flush of color.
The lightweight texture glides on like a balm, leaving a soft glow and healthy-looking finish. With buildable color and comfortable wear, the lipstick enhances the lips with subtle radiance and long-lasting moisture.
Refresh Your Spring Makeup
Spring is the perfect time to discover new Japanese cosmetics and experiment with fresh colors and textures.
Explore the latest beauty launches and find new favorites for your Spring 2026 makeup routine.
