As summer gives way to autumn, Japanese beauty brands are introducing a new wave of makeup, skincare and self-care launches for September and October 2026. This season brings a more sophisticated take on autumn beauty, balancing rich seasonal color with soft textures, luminous skin and refined everyday finishes.
Across makeup collections, muted browns, taupes, berry tones, dusty pinks and nuanced neutrals create an elegant autumn palette. At the same time, complexion products continue to focus on lightweight coverage, subtle radiance and a smooth, polished finish.
Another key direction is the growing connection between makeup and skincare. Primers, cushions, lip products and complexion formulas are increasingly designed with skincare-inspired benefits, making beauty routines feel more comfortable as the seasons change.
September focuses on refined autumn color and complexion, while October gradually introduces the first holiday collections and limited-edition releases. From sophisticated makeup to skincare and seasonal self-care, these new launches capture the changing mood of Japanese beauty as the season unfolds.
Here are some of the Japanese beauty releases to discover this September and October.
1. Makeup
1.1 ALBION
For Autumn 2026, Albion Excia focuses on luminous color, dimensional definition and beautifully conditioned lips. The new collection pairs a honey-rich liquid lipstick with sophisticated autumn eye colors, bringing a polished yet sensuous finish to the season.
1.1.1 EXCIA Rouge Miel
A new liquid lipstick with a rich, honey-like texture that hugs the lips for a plump, dimensional look. Formulated with 85% beauty serum ingredients and three types of hyaluronic acid, it delivers lasting moisture and a glossy, cushiony finish.
1.1.2 EXCIA Eye Color Volonté — New Shades
The four-color palette is designed to create effortless gradients with sheer, buildable color and delicate dimension. Two new autumn combinations introduce warmer and cooler interpretations of sophisticated seasonal eye makeup.
- 11 Éclat de — A warm rose-brown palette with a softly sophisticated feel.
- 12 Misty Veil — A soft mauve palette touched with subtle blue undertones for a cooler, hazy look.
1.1.3 EXCIA Refine Meister
A serum-infused makeup base that smooths the look of pores, uneven texture and fine lines for a refined complexion. Its moisturizing formula helps makeup apply smoothly and last longer, with SPF 25 PA++.
1.2 ETVOS
ETVOS brings skincare benefits into its base makeup with the September renewal of two longtime favorites, developed to care for the skin while enhancing the complexion.
1.2.1 Mineral Repair Base
A skincare-infused makeup base that helps smooth the look of dullness and uneven texture while supporting hydration and a more supple-looking complexion. SPF 35 PA+++.
1.2.2 Mineral Radiant Skin Stick
This serum-like highlighter combines nourishing oils with multi-toned pearls to create a luminous, glossy finish while delivering added moisture. Available in two shades: Neutral Pink and Champagne Nude.
1.3 ELEGANCE
For Autumn 2026, ELEGANCE introduces new base makeup designed to smooth, refine and illuminate the complexion with a soft, hydrated glow.
1.3.1 Lustre Moist Veil Face Powder
A new loose powder that melts seamlessly into the skin without a heavy powdery feel, smoothing the look of pores, uneven texture and tone while creating an elegant, luminous finish.
Five shades offer different complexion effects, from soft-focus and brightening to subtle radiance and a healthy flush.
1.3.2 Glow Lifting Base N
A moisturizing makeup base that fits closely to the skin to create a plump, lifted-looking complexion with a fresh glow. Available in two shades: PK100 for a soft, rosy brightness and BE900 for a naturally fresh, even look. SPF 25 PA+++.
1.4 LUNASOL
For Autumn and Holiday 2026, LUNASOL explores luminous, sophisticated eye makeup, from softly blended marble-effect shades to jewel-like sparkle and multidimensional finishes.
1.4.1 Mono Eye Coloration New Shades
Limited edition. Launched October 7, 2026.
Two limited shades of the popular single eyeshadow blend multiple tones and pearls for a softly dimensional finish.
EX19 Sweet Trap combines sheer pink, gold and rosy pearls for a sophisticated pink-beige look, while EX20 Ephemeral Sky pairs beige tones with lavender-blue and blue pearls for a light, translucent effect.
1.4.2 Eye Coloration Special Edition
Limited edition. Launches October 23, 2026.
Inspired by a jewelry box, this limited eight-shade palette brings together sparkling, iridescent and metallic finishes in a versatile mix of whites, pinks, browns, lavender-blue and champagne gold. The shades can be used not only on the eyes but also on the cheeks and brows.
1.5 KATE
KATE’s October lineup brings a fresh, sophisticated mood to autumn makeup, pairing a dewy, hydrated complexion with rich berry and brown tones and long-lasting eye definition.
Launches October 24, 2026.
1.5.1 Jelly Leap Cushion Foundation
A serum-infused cushion foundation that melts seamlessly into the skin, providing buildable coverage without a heavy feel. It leaves the complexion hydrated and naturally radiant while helping maintain a smooth, fresh finish throughout the day.
1.5.2 Jelly Leap Serum Primer
A lightweight serum primer that smooths the look of pores and dullness while creating a fresh, hydrated glow. SPF 30 PA++.
1.5.3 Lip Monster Glossy Birth — New Shades
The popular glossy lipstick adds two deep red shades inspired by the warmth of twilight. G06 is a rich rose red, while G07 blends deep red with warm brown for a softly glowing, autumnal look.
1.5.4 Popping Silhouette Shadow — New Shades
Two new peach-toned palettes combine muted matte shades with fine and sparkling glitter to create softly rounded, dimensional eyes. PK-2 Peach Tea Pop offers a gentle peach-beige combination, while PK-3 Plum Tea Pop pairs sophisticated plum with brown.
PK-3 Plum Tea Pop
1.5.5 Rare Fit Gel Pencil A
The updated gel eyeliner glides on smoothly and sets in 10 seconds, offering waterproof and smudge-resistant wear with an ultra-fine 1.5 mm tip. The six-shade range includes black, brown, plum and greige tones.
1.5.6 Eyebrow Pencil Super Slim 0.8 — New Shade
A new light beige-brown shade joins the ultra-slim 0.8 mm brow pencil, allowing precise, hair-like strokes for naturally soft, airy-looking brows.
1.6 MAQuillAGE
For Autumn 2026, MAQuillAGE focuses on luminous, refined complexion makeup and vibrant eye and lip colors, bringing together skincare-inspired base makeup and limited-edition pieces designed to catch the light.
Essence Cushion EX Bright Glow launched September 21, 2026.
The Starlight Collection launches October 21, 2026.
1.6.1 Essence Cushion EX Bright Glow
A new serum-infused cushion foundation designed to create a smooth, luminous complexion that looks one tone brighter, with a fresh “mochi-like” glow.
It features Shiseido’s Serum First Technology, which wraps foundation pigments in a serum-rich formula, helping deliver lasting hydration and a thin, even finish. Available in four pink-based shades with SPF 30 PA+++.
1.6.2 Starlight Collection — Limited Edition
Launching October 21, MAQuillAGE’s limited Starlight Collection combines energetic autumn colors with multidimensional shimmer.
The collection includes two Lip Glow Bomb shades in burgundy rose and brown-red, two four-color Customizable Eye Color Assortments with purple or pink accent shimmer, and two Customizable Eye Color Singles in luminous lilac and shell pink.
Lip Glow Bomb
Customizable Eye Color Single
1.7 CANMAKE
For September 2026, CANMAKE refreshes its everyday makeup lineup with soft, translucent color and fresh, luminous finishes, from sheer lip color and low-saturation pink blush to a new neutral cushion shade.
New products launch September 30, 2026.
1.7.1 Canmake Muchipuru Tint – Sheer Balm –
The popular Plump and Supple Tint gets a new sheer formula that melts into the lips for a natural flush of color and a fresh, glossy finish. Available in three shades—S01 Apricot Sorbet, S02 Strawberry Shake and S03 Apple Tea.
1.7.2 Glow Fleur Cheeks – 20 Vanilla Rose Fleur
A new low-saturation pink joins CANMAKE’s floral-embossed multi-color blush collection. 20 Vanilla Rose Fleur blends into the cheeks with a soft, translucent flush and delicate glow, creating an effortless look that works beautifully for everyday makeup.
1.7.3 Fit Glow Cushion – 04 Neutral Beige
The lightweight cushion foundation adds 04 Neutral Beige, a bright, balanced beige designed to suit a wide range of skin tones. Its thin, dewy formula creates a fresh, naturally radiant complexion with SPF 50+ PA+++.
1.7.4 Creamy Touch Liner Sheer – Limited Edition Design
CANMAKE’s sheer gel eyeliner returns in a limited candy-inspired design, featuring a soft, translucent color payoff and an ultra-fine 1.5 mm tip. The two limited shades are 40th True Red, a natural mucosal-inspired red, and 01 Charmy Pink, a soft neutral pink.
1.8 CEZANNE
For September 2026, CEZANNE introduces a new pencil highlighter alongside fresh lip and eye colors, bringing soft dimension, muted tones and warm autumn definition to everyday makeup.
1.8.1 CEZANNE Highlight Pencil
The new Highlight Pencil features a slim 6mm tip for adding targeted brightness or subtle dimension to the high points of the face. Available in two finishes—01 Glow Tone, a pearl-rich beige for a luminous look, and 02 Matte Tone, a soft pink beige that enhances the appearance of natural contours.
1.8.2 CEZANNE Lasting Stay Lip Color – New Shades –
The smooth, richly pigmented Lasting Stay Lip Color welcomes two new shades for the season. 04 Dusty Pink offers a sophisticated low-saturation pink, while 05 Apricot Beige brings a warm, flattering beige with a fresh touch of color.
The formula contains 17 moisturizing beauty ingredients, including hyaluronic acid and five types of ceramides, for comfortable, lasting moisture.
1.8.3 CEZANNE Lighting Up Eyeshadow
The three-color Lighting Up Eyeshadow palette gains 04 Baked Brown, a soft brown shade designed to create both dimension and a translucent, refined finish.
Its three coordinated shades can be layered for a softly defined gradient or worn individually for a more natural look.
1.9 VISEE
For October 2026, Visee brings a playful twist to lip makeup with two limited-edition releases, pairing easy lip care with futuristic, light-reflecting shine.
New products launch on October 16, 2026.
1.9.1 Visee Melting Lip Scrub – Sheer Pink –
The new Melting Lip Scrub combines gentle sugar exfoliation with moisturizing care to smooth away dry, rough texture and leave lips soft and supple. Infused with peach kernel oil, hyaluronic acid and squalane, its sheer pink formula melts onto the lips without the need to wipe or rinse off.
1.9.2 Visee NEO LIP HIGHLIGHTER – Prism Shine –
The NEO LIP HIGHLIGHTER creates a glossy, light-reflecting veil that visually smooths the appearance of dullness and lip lines for a filter-like finish. Available in two futuristic shades—EX-1 Prism Blue, an intense blue with prismatic shine, and EX-2 Aurora Pink, a dreamy pink with an iridescent glow.
1.10 est
For October 2026, est introduces two new base makeup formulas designed to melt seamlessly into the skin, pairing a silky-smooth powder foundation with a lightweight, high-coverage concealer.
Launches October 9, 2026.
1.10.1 est Silky Melt Powder Foundation
The new Silky Melt Powder Foundation melts into the skin with a smooth, refined texture inspired by silk tofu.
Its Melty Veil formula helps the powder blend seamlessly with the skin’s natural oils, while soft-focus powders blur the appearance of pores for a smooth, luminous finish. Available in six shades.
1.10.2 est Soft Layering Concealer
The new Soft Layering Concealer offers lightweight, soufflé-like coverage that blends naturally with both bare skin and foundation.
Designed to cover the appearance of dark circles and blemishes without feeling heavy, it leaves a smooth, refined finish that stays looking fresh over time. Available in Light Ochre and Ochre.
1.11 OSAJI
For October 2026, OSAJI introduces its first holiday collection of the season under the theme “Confession,” bringing together warm, expressive colors, sparkling textures and artful packaging inspired by the beauty of sharing unspoken feelings.
Limited-edition products launch October 21, 2026, with reservations beginning October 14.
1.11.1 OSAJI Nuance Styling Color Palette
The limited-edition Nuance Styling Color Palette combines two powder shades and three cream colors that can be used across the eyes, cheeks, lips and more.
H41 Tashikani pairs soft pinks and corals for a fresh, delicate look, while H42 Jitsuwaanotoki... brings together camel beige, coffee brown and warm reddish brown for a richer autumn mood.
1.11.2 OSAJI Nuance Lip Essence Gloss – Sparkling Lip Color –
The limited-edition Lip Essence Gloss combines a nourishing, oil-rich formula with shimmering color and a subtle essential-oil fragrance. H01 Monoomoi adds a fresh flamingo pink sparkle, while H02 Konseki creates a sophisticated cocoa brown look with pink and gold shimmer.
1.12 OPERA
For autumn 2026, OPERA adds a limited-edition shade to its popular Sheer Matte Lipstick, combining a warm cinnamon brown with the brand’s signature translucent matte finish.
The limited-edition shade launches September 30, 2026.
1.12.1 OPERA Sheer Matte Lipstick 106 Cinnamon Brown
The popular Sheer Matte Lipstick welcomes 106 Cinnamon Brown, a warm, softly muted brown with a natural flush of color and a translucent “nude” finish.
Its unique powder-free formula blends color into a smooth, moisturizing veil, creating a soft-focus matte look that feels comfortable and never overly flat.
1.13 D-UP
For autumn 2026, D-UP introduces a new mascara remover designed to quickly dissolve even stubborn, waterproof mascara without rubbing.
The new product launches nationwide October 1, 2026.
1.13.1 D-UP Premium Mascara Remover
Its unique formula loosens mascara in just 20 seconds, allowing even strong-hold and waterproof formulas to rinse away easily with water. The generous 360° comb coats lashes evenly, while its slim tip makes it easy to reach the inner corners and lower lashes.
Holiday & Limited-Edition Beauty
As October progresses, Japanese beauty collections begin to take on a more festive mood. Rather than replacing the autumn palette completely, this year's limited editions add sparkle, special packaging and playful details to familiar beauty styles.
1.14 SHISEIDO
For Holiday 2026, SHISEIDO collaborates with fashion designer and artist TOMO KOIZUMI for GINZA WONDER, a colorful celebration of beauty and imagination inspired by the designer’s signature ruffled tulle.
The collaboration transforms SHISEIDO icons into vibrant, collectible holiday editions, bringing an artistic touch to skincare and makeup.
Launches October 1, 2026.
1.14.1 SHISEIDO Ultimune Power Infusing Serum 26 Limited Edition
SHISEIDO’s iconic Ultimune Power Infusing Serum arrives in a striking limited-edition design inspired by TOMO KOIZUMI’s signature ruffled tulle and vivid colors. The serum helps support healthy-looking skin while leaving the complexion smooth, radiant and full of a fresh, youthful glow.
1.14.2 SHISEIDO Color + Glow Enhancer 20 Fushigi Iro 26 Limited Edition
The limited 20 Fushigi Iro is a unique three-color collage palette inspired by TOMO KOIZUMI’s imaginative style. Blue, red and green tones blend across the palette and can be used as highlighter, blush and eyeshadow, creating changing colors and textures as they are layered.
1.14.3 SHISEIDO DAIYA FUDE Face Duo 26 Limited Edition
The iconic DAIYA FUDE Face Duo returns in a special TOMO KOIZUMI-inspired design. Its versatile brush is designed to work with both delicate powders and creamy gel textures, allowing you to create and blend makeup with an artist-like touch.
1.14.4 SHISEIDO Lip Balm Lumi-Lime 26 Limited Edition
The limited Lumi-Lime brings a playful neon-inspired touch to everyday lip care. Its vivid color transforms into a fresh, translucent veil on the lips, melting in smoothly to create a glossy, radiant finish.
MAJOLICA MAJORCA
1.14.5 MAJOLICA MAJORCA Lash Expander Peacock Long (Glitter)
Launches October 21, 2026.
The limited mascara comes in two sparkling shades: RS601, a deep rose with gold and red glitter, and BL602, a rich navy accented with silver and blue glitter.
The signature comb catches lashes from root to tip for a long, defined look, while the waterproof formula resists sweat and sebum and can be removed with warm water and cleanser.
INOUI
1.14.6 INOUI Eyes 08 & 09
Launches October 21, 2026.
Popular shades 08 and 09 of the INOUI Eyes return in a limited edition following strong demand. Each five-color palette combines warm-toned gradients with cool-toned pearls, allowing the colors and light to blend naturally while bringing a fresh brightness to the eyes.
1.15 CLÉ DE PEAU BEAUTÉ
For Holiday 2026, CLÉ DE PEAU BEAUTÉ collaborates with Paris-based artist Yukiko Noritake on a limited collection inspired by the power of wishes. Her dreamy illustrations transform the brand’s iconic skincare and makeup into beautifully collectible holiday editions.
Launches October 21, 2026.
1.15.1 Clé de Peau Beauté The Serum II
The iconic The Serum II arrives in a special holiday design featuring a woman searching for a shooting star through a telescope. This first-step serum helps support healthy-looking skin while enhancing a youthful, radiant appearance.
1.15.2 Clé de Peau Beauté Rouge à Lèvres 528 Rosy Rain Dew
The limited 528 Rosy Rain Dew combines a smooth, moisturizing texture with a luminous finish for beautifully glossy lips. Its special Yukiko Noritake packaging depicts a woman climbing marble steps beneath a rainbow.
1.15.3 Clé de Peau Beauté Ombres Clairs Quadri
The limited Ombres Clairs Quadri offers refined color and delicate radiance in two shades: 506 Starry Eyes and the select-store exclusive 507 Aurora Gleam.
The treatment eyeshadow is housed in a beautifully illustrated case inspired by dreams and infinite possibilities.
1.15.4 Clé de Peau Beauté Luminizing Face Enhancer 113 Starstruck Radiance
The limited 113 Starstruck Radiance adds an elegant, light-reflecting glow to the complexion. Its Yukiko Noritake design depicts shooting stars and planets traveling across the world, bringing a whimsical touch to this iconic highlighting powder.
1.16 KANEBO
For Holiday 2026, KANEBO brings together special-edition colors and a limited discovery set inspired by the theme of “Love and Hope.” The collection adds a festive touch to some of the brand’s popular complexion and lip products.
Launches October 9, 2026.
1.16.1 KANEBO Crystallized Fix Powder Limited Edition EX1 Lavender Snow
The limited EX1 Lavender Snow combines translucent lavender tones with subtle shimmer to brighten the complexion and create a smooth, fresh-looking finish. Its three-dimensional color design helps enhance clarity while maintaining a natural, dewy look.
1.16.2 KANEBO Rouge Star Vibrant
The limited Rouge Star Vibrant collection features four special shades, including new EX17 Petal Moment and EX18 Joyful Ribbon,
plus the returning EX4 Guava Punch and EX7 Starry Cassis.
From soft pink beige to sparkling cherry red and juicy cassis, the shades bring a festive touch to the lips.
1.16.3 KANEBO Designing Color Liquid EX1 Blooming Pink
The limited EX1 Blooming Pink adds a soft touch of pink to brighten the complexion and enhance natural-looking dimension. It can be blended around the cheek area for a fresh flush or used to softly brighten areas of shadow.
1.16.4 KANEBO Lively Skin Wear II Discovery Box
The Lively Skin Wear II Discovery Box includes mini sizes of the popular serum foundation in 110 Sakura and 230 Vanilla, together with the Cream in Day II. Presented in playful ice-cream-inspired packaging, it makes a charming way to discover the complexion essentials.
1.17 CELVOKE
For Holiday 2026, Celvoke collaborates with Japanese-Korean hair accessory brand heyep on a playful collection inspired by individuality and modern style. The limited lineup combines nuanced colors, glossy textures and charming heart-shaped details across eye and multi-use makeup.
Launches October 15, 2026.
1.17.1 Celvoke Expressive Eyes Limited Design Heyep Collection
The limited EX08 Unlocking The Heart features a refined selection of skin-inspired brown shades in a variety of textures. From soft matte tones to luminous accents, the palette creates sophisticated eye looks while bringing out each person’s individual style.
1.17.2 Celvoke Padlock Multi Color Balm
The limited Padlock Multi Color Balm melts onto the skin with body heat, creating a sheer, dewy veil that can be used on the eyes, lips and cheeks. Housed in a silver heart-shaped padlock case, it comes in four shades ranging from soft nude beige and coral pink to burgundy brown and camel orange.
EX01 Quiet Glance is a soft nude beige that blends naturally with the lips, while EX02 Hug Like You offers a warm coral pink. EX03 Deep Affection is a rich burgundy brown inspired by vintage leather, and EX04 Striking Teddy is a muted camel orange exclusive to select stores.
1.18 SNIDEL BEAUTY
SNIDEL BEAUTY × Steiff
For Holiday 2026, SNIDEL BEAUTY teams up with German teddy bear brand Steiff for the first time, bringing beloved bear Lotte to a charming collection of limited-edition makeup and beauty items.
Launches October 30, 2026.
1.18.1 SNIDEL Eye Designer n
The limited Eye Designer n features two winter-inspired palettes in soft, nuanced tones. EX07 Quiet Hug offers cool mauve-pink shades, while EX08 Warm Blanket combines warm coral beige with delicate sparkle.
1.18.2 SNIDEL Skin Glow Blush n
The limited Skin Glow Blush n comes in two soft, pale shades that add natural color and a fresh, luminous finish to the cheeks. Each compact features an adorable Steiff bear embossing.
1.18.3 SNIDEL Brush Kit ST
The Brush Kit ST includes three versatile makeup brushes—a cheek brush, blending brush and flat brush—along with a ceramic brush stand. Designed to pair perfectly with the holiday makeup collection, the soft brushes help create smooth, effortless application.
1.18.4 SNIDEL Steiff Soft Keyring Teddy Bear Lotte
The limited Steiff Soft Keyring Teddy Bear Lotte turns Steiff’s beloved Lotte bear into a miniature keyring. Finished with a special SNIDEL BEAUTY logo tag and exclusive gift box, it makes a charming keepsake or gift.
1.19 THREE
For Holiday 2026, THREE captures the soft light and warmth of winter with a limited-edition makeup collection inspired by snowy air, winter sunlight and delicate sparkle.
Launches October 30, 2026.
1.19.1 THREE Mellow Melt Dew
The Mellow Melt Dew is a serum-like lip color with a glossy finish and a soft, plump look. Available in three limited shades: X02 Sunlit Flame, X03 Lilac Halo and X04 Cashmere Nude.
1.19.2 THREE Shimmering Glow Duo R
The limited X02 pairs a blush glow with a highlighting shade to create a naturally luminous, softly radiant complexion inspired by winter sunlight.
1.19.3 THREE Cloud Veil Loose Powder
The Cloud Veil Loose Powder contains over 87% serum-like beauty ingredients and adds a soft, refined finish while helping keep skin feeling moisturized. Available in X01 Lucent White and X02 Luminous Lavender.
1.19.4 THREE Cloud Touch Eyeshadow
The Cloud Touch Eyeshadow combines a lightweight powder feel with the smooth adhesion of a cream, creating a fresh, wet-look shine. Three limited shades capture the colors of winter skies, warm amber light and sunlit beige.
1.20 IPSA
For Holiday 2026, IPSA draws inspiration from a magical snow globe for a limited-edition eye palette that captures the sparkle of a winter wonderland.
Launches October 29, 2026.
1.20.1 IPSA Eyeshadow Palette LE 2026 Christmas Limited Edition
The Eye Shadow Palette LE features four coordinated shades—a base, main, shadow and glitter color—with a smooth, luminous finish designed to keep winter eye makeup looking fresh and radiant.
Available in three limited colorways: 01 Snow Day, an icy palette inspired by a snowy morning;
02 Winter Ribbon, a soft pink inspired by festive ribbons;
and 03 Night Melody, a warm-toned palette inspired by sparkling winter illuminations.
2. Skincare
2.1 POLA
For October 2026, POLA introduces the latest B.A Eye Zone Cream, an advanced eye treatment designed to provide comprehensive care for the delicate eye area.
Launches October 1, 2026.
2.1.1 Pola B.A Eye Zone Cream 7
The B.A Eye Zone Cream 7 features POLA’s 3D Eye Vantage Formula and 10 moisturizing ingredients to help improve the look of dryness and fine lines while leaving the eye area feeling firmer and more supple.
Its rich cream texture melts smoothly into the skin, creating a comfortable, firming veil with a fresh floral-woody scent.
2.2 ALBION
For October 2026, ALBION introduces two luxurious new treatments from its premium EXCIA and EX VIE lines, focusing on rich nourishment, moisture and a luminous, supple-looking complexion.
Launches October 18, 2026.
2.2.1 Albion Ex-Vie Ginza Cream
The eighth-generation EX VIE GINZA CREAM is a rich, indulgent cream designed to leave skin feeling deeply nourished, smooth and supple. Its luxurious texture melts into the skin, creating a soft, silky finish and a radiant-looking glow.
2.2.2 Albion Excia Secret Formula Exotic Oil EX
The Secret Formula Exotic Oil EX blends carefully selected botanical oils to nourish dry, rough-feeling skin and enhance its natural-looking moisture and radiance. Despite its rich texture, the oil melts smoothly into the skin, leaving it supple and beautifully glossy.
2.3 IPSA
For October 2026, IPSA introduces a high-performance eye cream designed to address wrinkles, uneven-looking tone and dryness around the delicate eye area.
The formula combines targeted active ingredients with rich hydration to help maintain a smoother, firmer and brighter-looking eye contour.
Launches October 1, 2026.
2.3.1 IPSA Eye Cream Ultimate
The Eye Cream Ultimate combines wrinkle improvement, brightening care and long-lasting hydration with pure retinol, 4MSK and the moisturizing complex AMINO5EP. Its rich cream texture melts smoothly into the skin, leaving the eye area supple, smooth and hydrated.
2.4 SOFINA iP
For October 2026, SOFINA iP introduces a new anti-aging skincare duo designed to improve the appearance of wrinkles while supporting moisture and firmness from the stratum corneum.
Both formulas feature niacinamide as the active ingredient and Kao’s unique hydrating technology.
Launches October 17, 2026.
2.4.1 SOFINA iP Medicated Stratum Corneum Treatment Deep Moisturizer
The Medicated Stratum Corneum Treatment Deep Moisturizer helps improve the appearance of wrinkles while providing lasting moisture and a supple, bouncy feel. Its serum-like texture feels rich yet absorbs smoothly, leaving skin comfortable and moisturized.
2.4.2 SOFINA iP Medicated Stratum Corneum Treatment Deep Lotion
The Medicated Stratum Corneum Treatment Deep Lotion helps improve the appearance of wrinkles while delivering moisture to the stratum corneum for a smoother, firmer-looking complexion. Its rich, fluid texture spreads easily and melts into the skin with a fresh, hydrating feel.
2.5 PAUL & JOE
For October 2026, PAUL & JOE BEAUTE introduces a new cleansing water designed to gently remove makeup and impurities while keeping skin feeling hydrated and smooth.
Launches October 1, 2026.
2.5.1 PAUL & JOE BEAUTE Hydrating Cleansing Water
The Hydrating Cleansing Water uses micellar cleansing technology to gently lift makeup and impurities while helping minimize friction during removal. Its soft violet floral-powdery scent adds a delicate touch to the cleansing ritual.
2.6 to/one
For October 2026, to/one teams up with Hello Kitty for the first time, giving its popular skincare and inner-care products an adorable limited-edition makeover.
Launches October 23, 2026.
2.6.1 to/one Hello Kitty Dream Flora Booster Serum
The Dream Flora Booster Serum delivers moisture while helping prepare skin for the skincare that follows. Its limited-edition Hello Kitty packaging adds a playful touch to this daily skincare essential.
2.6.2 to/one Hello Kitty Dream Flora C Shot Daily Mask
The Dream Flora C Shot Daily Mask is a five-minute vitamin C sheet mask designed to refresh dry, dull-looking skin with moisture and radiance. It combines six types of vitamin C with vitamins, fermented ingredients and botanical extracts.
2.6.3 to/one Hello Kitty Dream Flora VC Shot
The Dream Flora VC Shot combines 1,000 mg of vitamin C with lactic acid bacteria, ceramides and flora extracts in a convenient daily supplement. The limited-edition Hello Kitty packaging makes this inner-care ritual even more fun.
3. Hair, Body & Self-Care
3.1 JILL STUART
For October 2026, JILL STUART Beauty introduces its new Nectar Peach scent across a collection of body, hand, lip and hair care, wrapping everyday beauty rituals in the soft sweetness of ripe peaches.
New products launch October 2, 2026.
3.1.1 JILL STUART Nectar Peach Body Milk
The new Body Milk spreads smoothly over the skin without feeling sticky, leaving it soft, supple and deeply moisturized. Its rich Nectar Peach scent combines juicy peach with jasmine, musk and honey for a warm, comforting finish.
3.1.2 JILL STUART Nectar Peach Hand Cream
This rich yet non-greasy hand cream melts into the skin to leave hands soft and supple. The lightweight finish absorbs quickly, making it comfortable to use throughout the day.
3.1.3 JILL STUART Nectar Peach Lip Mask
The rich Lip Mask provides lasting moisture for soft, plump-looking lips, while its delicate peach-pink tint adds a fresh touch of color. It can also be used as a moisturizing lip base under matte or glossy lip color.
3.1.4 JILL STUART Nectar Peach Hair Milk
This limited-edition Hair Milk helps care for damaged hair from the inside and out, leaving strands smooth, moisturized and glossy without a heavy feel. The peach-scented formula adds a soft, fruity finish to everyday hair care.
3.1.5 JILL STUART Nectar Peach Hand Cream Deep Moisture
Designed for intensive overnight care, this rich hand cream contains moisturizing capsules that melt into the skin as you massage, helping lock in moisture while you sleep. It leaves hands feeling smoother and deeply nourished by morning.
3.2 Flora Notis JILL STUART
For the holiday season, Flora Notis JILL STUART introduces Starlit Garden, a limited collection inspired by a winter garden illuminated by starlight. The collection brings delicate shimmer, botanical care and a softly festive mood to everyday beauty rituals.
Limited-edition products launch October 30, 2026.
3.2.1 Flora Notis JILL STUART Starlit Garden Shimmer Hand Cream
This rich hand cream blends botanical oils to leave hands feeling soft, smooth and moisturized. Fine gold, white and blue pearls create a subtle star-like shimmer, adding a festive glow to the skin.
3.2.2 Flora Notis JILL STUART Starlit Garden Repair Hair Oil Selection
This limited-edition selection features three 20mL hair oils in Starlit Garden, White Snowdrop and Cherry Blossom. The two-layer formula combines botanical oils and essences to care for damaged hair while adding moisture, smoothness and shine.
3.2.3 Flora Notis JILL STUART Starlit Garden Shimmer Fragrant Charm
This solid fragrance balm combines a delicate scent with moisturizing care for the hands and fingertips. Its smooth, oil-based texture melts into the skin, while fine blue, red and green pearls add a subtle shimmering finish.
3.3 HACCI
For Holiday 2026, HACCI introduces three special editions of its luxurious Body Cream, inspired by the rich finish of a high-end facial cream.
3.3.1 HACCI Body Cream 2026 Holiday Collection
Launches October 23, 2026.
The Body Cream melts smoothly into the skin, leaving it soft, smooth and supple. The three editions include Rich Honey, with a new texture and Honey Sweet scent, alongside the returning Royal Milk Tea and Imperial Blue with its Honey Jasmine scent.
3.4 THE ANSWER
For September 2026, THE ANSWER introduces its limited Seasonal Care AW line, created to keep hair moisturized, smooth and manageable through the dry autumn and winter months.
3.4.1 THE ANSWER Seasonal Care AW Super Lamellar Shampoo & EX Treatment
The Super Lamellar Shampoo & EX Treatment duo features Lamellar Platform Technology and a five-ingredient repair complex to help care for dry, rough and unruly hair.
Enriched with ingredients including hydrolyzed keratin, Ceramide α and succinic acid, the duo leaves hair smooth, supple and glossy with a refined Woody & Floral Musk fragrance.
3.5 PAUL & JOE
For autumn 2026, PAUL & JOE BEAUTE introduces The Fig Collection, inspired by the soft, mellow scent of figs as they ripen with the arrival of autumn.
Evoking the feeling of wrapping yourself in luxurious cashmere, the collection brings a warm, indulgent touch to everyday beauty rituals, with a Fig fragrance that evolves from fresh green notes to a rich, softly ripened sweetness.
Limited-edition collection launches October 1, 2026.
3.5.1 PAUL & JOE BEAUTE Smoothing Body Soap Limited 001
The Smoothing Body Soap Limited 001 creates a rich, dense lather that gently envelops the skin, leaving it feeling smooth and comfortable. Its limited-edition Fig fragrance fills the bathroom with the warm, soft scent of ripe figs.
3.5.2 PAUL & JOE BEAUTE Body Milk Limited 001
The Body Milk Limited 001 combines rich moisture with the soft, comforting scent of ripe figs. It leaves the skin feeling moisturized and smooth, with a lingering sense of comfort that lasts through the night.
3.6 AYURA
For autumn 2026, AYURA introduces a selection of limited-edition body and hand care products, pairing nourishing formulas with the brand’s signature approach to soothing scents and relaxing beauty rituals.
3.6.1 AYURA Aromatic Hand & Nail
Launches October 1, 2026.
The Aromatic Hand & Nail provides rich moisture for softer, smoother hands while also caring for dry nails and cuticles with a non-sticky finish. Available in two scents: Bergamot Garden, a fresh citrus blend, and Fruity Freesia, a delicate floral-fruity scent.
3.6.2 AYURA Meditation Bath Deep Drop
Launches October 30, 2026.
The holiday-limited Meditation Bath Deep Drop combines botanical oils and moisturizing beauty ingredients to help keep skin soft and hydrated during the dry season. Its Aromatic Herb scent blends calming lavender with the elegant sweetness of tuberose for a peaceful bath-time ritual.
Final Thoughts
September and October 2026 bring a beautiful balance of sophisticated autumn color, refined complexion products, skincare-inspired makeup and richer seasonal care.
As October progresses, limited-edition collections gradually add a festive touch, giving the season a natural transition from everyday autumn beauty to holiday glamour. With November bringing another wave of new launches, there is still plenty more to discover from Japan's beauty scene this year.
All images used in this article are sourced from publicly available online resources.
